- Have built paid marketing campaigns from the scratch - Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, Google Display & Retargeting - Monthly revenue planning, implementing the marketing strategy, overseeing and supporting marketing team members and sales to achieve their targets - Collaborate with Design, Content, Tech, Product & Business teams on Paid marketing requirements - Lead generation & CAC% optimization - Work with Tourism boards on campaign planning, launch and successfully delivering the results - Tools: Hotjar & PowerBI - Other Projects: UnDiscover Australia, Visit Dubai, Passion made possible & TEQ QueenslandAchievements: 1. Have scaled SEM from 0 to 2.5cr revenue with 4% CAC in just 9 months2. Have worked with BI team and built keyword scoring dashboard which helped us to improve the paid leads qualification rate from 30% to 45%3. Generated 1.6cr revenue through UnDiscover Australia campaigns with 5.5% CAC

• Responsible for Social Media, Remarketing & Display activities through Facebook, Instagram, Google & Native focusing on positive ROI• Generated month-over-month growth on lead generation efforts – 20% increase in ROI with zero increase in spend/budget. CRO resulted in 64% increase in conversion rate and 63% decrease in CPL.• Google Analytics: Custom parameters implementation, Classic to Universal GA upgrade, Referral exclusions & custom dashboards for daily/weekly/monthly reporting.• Tools: Salesforce, Tableau & AdRoll• Other Projects:- Reminder campaigns- Crowdfunding• Achievements: - Gradually improved the CPL by 63% from Oct,17 to Mar,18- Surpassed “Projected Revenue 1M” continuously for last 3 months- Increased the student attendance rate from 6% to 15%

Planning SEM, Display advertising, Facebook Ads, Affiliate campaigns, Google Adsense, DFP & Onsite SEOMeasuring and reporting on the performance of all digital marketing campaignsCollaborate with product team on lead requirements and special promotionsCollaborate with agencies and other vendor partnersResponsibility for planning and budgetary control of all digital marketing activitiesReview new products/features in digital marketing.

- Responsible for Sulekha Property SEM & SMM accounts. - Set up campaigns and monitor it on a day-to-day basis - Co-ordinate with the creative / design team for various creative and prioritize the tasks - Make recommendations on landing page content and ad copy to maximize quality score - Independently handle Keyword / CPC analysis - Consistently monitor on-going campaigns - Create campaign reports as scheduled - Keep track of the new features adding them to campaigns - Advanced analysis and reporting on PPC campaigns through Google Analytics - Affiliate Marketing vendor management - Yahoo Native Ads

• Day-to-Day PPC campaign management & Optimization.• Involved in Strategy preparation & execution.• Worked on Web Analytical Tools: Google Analytics & Clicktale.• Landing Page analysis.• ROI tracking• Client communication – Weekly thrice• Total budgets: $40,000• Vertical: Education• Market: USA & Canada

• Researched and developed SEM best practices to identify new market opportunities.• Served as an internal SEM expert to ensure best practices are shared with the team.• Worked on Pilot projects.• Managed a team of 2 SEM Associates & 6 SEM Coordinators.

• Analyzed performance of search engine marketing campaigns.• Performed an in-dept data analysis to provide strategic marketing insights and optimization requirements.• Recommended on-going creative and pricing strategies to get satisfactory results from the customers.• Assisted in Large budget campaign management.• Provided advertisers with deep understanding of vertical and competitive intelligence to help shape marketing strategies.• Landing page analysis.• Provided ongoing reporting of search & display program performance metrics.• Participated in client meetings and provided key insights on optimization strategies.

• Worked on report generation• Issue escalation• Small budget campaign management.

Joined as Telemarketing Executive after 6 months promoted as a Team leader for Tata Sky Marketing Process

• Worked on the initial phase of the company startup• Database collection, tele-calling