Nandhini Ts Email & Phone Number

Tamil Nadu, India

India

1. Developed product messaging that differentiates TargetBay’s products - BayEngage, BayReviews, and BayAds from others in the market 2. Maintained and managed competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research. 3. Communicated the value of new products to the sales and marketing team 4. Developed product marketing strategies (pricing, advertising, product launches) 5. Crafted compelling messages across marketing channels (landing pages, ad campaigns) 6. Worked with various teams (design, content, acquisition, product, sales) to implement strategies. 7. Assisted sales on calls when appropriate to provide deeper dives into the product. 8. Developed and implemented promotional activities such as promotions and product launches. 9. Created product content such as case studies, videos, website copy, and blog posts 10. Gained insight into customer use of current products, untapped opportunities, and buyer personas, especially in online reviews and email marketing segments. 11. Measured and optimized the buyer journey as it relates to product feature adoption and usage

1. Do keyword research and identify potential landing page and content opportunities through the SEMrush tool 2. Create landing pages and drive traffic (organic and paid media) 3. Increase brand visibility through various promotional activities like guest blogging, community participation, influencer outreach, social media campaigns, and more 4. Create designs through a tool (Canva) and publish visual content across platforms like Slideshare and Pinterest 5. Weekly monitoring of landing page traffic through Google analytics and understanding the user behavior through tools like Hotjar 6. Run paid campaigns through Google search ads by creating copies, analyzing keywords, setting up campaigns, and optimizing the same7. Understand user interaction within the app through tools like Intercom and tweak content and product positioning 8. Work with social media and email channel heads on specific campaigns (strategy, content, and execution) Work with freelancers from other countries to launch landing pages in multiple languages

Chennai

I was the product marketing associate for PIMworks and my roles and responsibilities included:1. As a product marketer, I was responsible for creating product positioning and messaging2. Extensive competitor and market research3. Identifying target segments 4. Like any other product marketer, I was a part of preparing the GTM strategy5. Creating content - web copies, landing pages, blog, whitepapers, ebooks, case studies, infographics6. Sales enablement (FAQs and whitepapers)7. Creating support documents like user guides, demo videos, etc.8. Enabling user onboarding through quick tours, product walk-throughs, and in-app messages9. Content marketing strategies and experimenting ways to growth hack10. Email marketing efforts that include identifying target audiences, preparing email copies, and planning follow-ups

Chennai

As a blogger and community manager my role and responsibilities were:1. Create blogs and other form of content for the parent brand and the associated brands.2. Write, edit, optimize, and design blog banners3. Identify and create content ideas through competitor research and user needs.4. Create social media content for multiple brands and maintain a calendar5. Manage social media assets and monitor engagement6. Participate on community forums and engage with the audience7. Create groups on social platforms for like-minded industry peers and engage potential prospects.

Bangalore

I worked as a tax analyst @ ey in the SALT division (State and local taxes).My role was to prepare tax returns for partnership firmsTax returns for all states - filling out the firm details and tax numbers (taxable incomes, attaching partner forms, generating k1's)