Scaling up a design firm into an emerging creative agency - revenue, capabilities, talent pool and services Resource & cost re-organising to deliver impactful creative campaigns at competitive costs with minimum Turn Around Time (TAT)Acquiring reputed clients and adding value to their brands by creating impactful advertising campaigns became a way of life – HDFC Life, SBI Life, Rabobank, Credit Agricole, Integrace, Discovery Channel, etc.

Driving growth & expanding horizons, besides enabling team Paramount to deliver creative communication that enhances brand value. An exhilarating journey to being an entrepreneur, turning a business around!

Drawing the strategic roadmap to build KelpHR as a dependable subject matter expert in the areas of PoSH (Prevention of Sexual Harassment at the Workplace), DEI (Diversity, Equity & Inclusion) & EAP (Employee Assistance Programs) for mental & emotional well-being.

Developing creative strategy for brands across industries – FMCG, chemicals, financial, specialty oil & fats, etc. Acquired an account of a reputed multinational chemical company based on creative pitch amongst many agencies.

A journey of creating profitable brands and brand portfolios for the organisation. Driven growth of the gastrointestinal product basket, which evolved to be the largest contributor of Endeavour, a strategic business unit of Lupin's India Regions Formulations. Drove Rablet (Rabeprazole, Lupin Ltd.) to attain 3 times its sales in 4 years from Rs. 18.5CR to Rs. 50CR.Launch of India’s first Rifaximin - Rcifax and brands such as Resner & Ulysses in the Indian Pharmaceutical market.Developed & executed innovative brand communication strategies enabling growth in sluggish anti-diarrheal & anti-parasitic markets which resulted in consistent performance over 3 years. Developed systems to improve sales force efficiency enabling measurement of returns on investments.Exposure to antibacterials - first line to lifesaving.

Successful re-launch of Triaminic (Wander Pvt. Ltd), a household name in cold & cough medicine.Joined as Product Executive. Got elevated as Product Manager in 1 year

Serviced Jet Airways & Birla AT&T then (Idea Cellular later & Vodafone now)

Conducted "Market Launch" feasibility studies of Nobel pain relievers. Driven growth of a first-line antibiotic, one of the top priority brands of the organisation.