Nandita Bayan Email & Phone Number

Delhi, India

Gurugram, Haryana, India

I lead all marketing initiatives for Virtusa's Pega, Salesforce, Adobe, Digital Assurance, and Customer Experience Transformation practice. This role involves collaborating closely with technology specialists, sales and delivery teams, and across all key business enabling functions to articulate our business's value proposition and craft robust marketing programs. On a daily basis, I am engaged in creating compelling industry content such as website materials, blogs, case studies, and white papers that empower our sales efforts. Additionally, I drive brand visibility through diverse media and digital channels. Another critical aspect of my role is enhancing our presence within the analyst community by producing industry reports, participating in inquiries, and conducting briefings with analysts.

Gurugram, Haryana, India

The primary responsibility was to build brand awareness and enhance the market positioning of EFKON India. Other critical responsibilities included developing and managing marketing strategies from concept to execution to measurement. I was also responsible for developing impactful thought leadership content, manage public relations and digital marketing efforts like SEO, social media, and online campaigns. I also led the company website development, devising strategies to drive online traffic and improving usability, design, and content.With clients ranging from OEMs and Corporates to Government Bodies, Ministries of Urban Development, Roads, and Highways, I implemented integrated marketing campaigns and programs to increase EFKON India's mindshare.

Bengaluru Area, India

As part of the Infosys Marketing Team, I handled GTM for Infosys Engineering Services and Internet of Things (IoT). The role was to define and execute integrated marketing campaigns along with cross-functional teams and the client ecosystem, resulting in increased brand awareness and leads. I have been part of various product/offering launches, including Industry 4.0, 5G, SDN, Entertainment Experience Platform, Autonomous Vehicles, and Smart Spaces services. My primary activities revolved around branding, content generation, analyst relations, event program management, digital marketing (SEO and social media), and campaigns.

Bangalore

As part of the Product Marketing Team, I handled GTM for six products from the portfolio. My primary roles and responsibilities included content creation for all the products, analyzing market trends, developing market intelligence reports, and developing product branding, positioning, battlecards, and roadmap. I was also the lead anchor for all international and domestic events and the owner of Subex Social Media channels. I was the direct point of contact for all Industry Forums, Media, and Analysts for all my products. In addition, some of my other key activities included working with the sales and product teams for lead generation campaigns and supporting revenue goals. Subex Leadership well appreciated me for being the owner of conceptualizing, designing, and implementing the successful launch plan of Subex ROC Asset Assurance and ROC Data Integrity Management 2.0.

Bengaluru, Karnataka

Being a Product Marketing professional, my primary task was to understand and analyze market requirements for current and future products of clients by conducting market research (primary and secondary). I had complete ownership of building the Market Plan and Marketing Plan, developing product strategies, positioning, and messaging that differentiated client’s products in the market. Other activities included conducting market feasibility studies and competition analysis, handling campaigns and events, and in-depth experience in planning, implementing, and managing lead generation campaigns. I was also responsible for Social Media Marketing and SEO optimization (keywords analysis), content creation for blogs, internal and external communications, newsletters, thought leadership articles, etc.

Bengaluru, Karnataka

Internship Topic “Study to Identify Innovation Enablers in Software Product Companies”

Bengaluru, Karnataka

As part of the Gemini Application Team, I was an Application Developer. My responsibilities included bug fixing, understanding business functionalities, preparing design documents, writing source code, and performing Unit Testing

Advanced Programme In Ai-Powered Marketing

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