Nandita Goel Email & Phone Number

London Area, United Kingdom

London, United Kingdom

• Developed a unique methodology of trend forecasting by using data to drive design • Currently in the process of launching the Kanyaka brand and e-commerce platform in London • Committed to creating a sustainable supply chain while uplifting impoverished communities: by utilizing the artisanal skills of women to provide them with sustained employment

London, England, United Kingdom

Greater New York City Area

• Led consulting projects for some of WPP’s biggest global clients on optimizing data strategy for marketing and brand building• Spearheaded the creation of a company-wide data narrative to position WPP as a leader in data strategy in the industry against competitors• Worked closely with media partners such as Google and Facebook to structure and implement data partnerships

The WPP Fellowship is a 3 year executive programme introduced by Sir Martin Sorrell to attract MBA graduates to the marketing communications industry. The objective of this rotational programme is to provide Fellows with a solid, multidisciplinary understanding of WPP's global business and to provide the WPP group of companies with an alternative perspective and set of capabilities.Ultimately, the programme provides a platform for Fellows to take long-term leadership positions with the WPP Group of Companies

London, United Kingdom

- Global Account Management: Worked directly with Peter Dart (WPP Client Leader for Unilever) on global strategy for 2014 and several key management initiatives with Kantar, Mindshare, Ogilvy, and JWT. - Data & Analytics: Managed the collaborative WPP involvement for data-driven projects such as enhanced digital analytics across Team Unilever, multiscreen marketing and ROI for digital media. - Digital: Worked closely with all digital agencies on Team Unilever to foster better collaboration through key projects. - WPP Digital: Managed the WPP Digital eCommerce Tour for senior WPP global clients.

London, United Kingdom

Greater New York City Area

- New Business Development: Focused on digital and social media strategy to help brands realize the full potential of emerging media as part of their overall communications strategy, across several industries such as telecommunications, CPG, retail and healthcare. - Research & Insights: Worked directly with the in-house team to assist key clients with industry analysis, primary research, audience segmentation, and brand positioning with a focus on emerging media. - Measurement: Spearheaded the development of a measurement framework for the agency's digital practice. - Integration through Training: Facilitated the integration of digital and emerging media solutions/knowledge through the development of Cohn & Wolfe’s digital training program.

Mumbai, India

London, United Kingdom

- Developed product training materials on upcoming signature collections to be distributed across all stores world wide.- Spearheaded a project on the use of silver in Links jewellery, highlighting the unique use of this metal by the brand's designers to render a signature Links motif.- Assisted the Business Development Manager on a project to revamp the brand's charms collection.

- Analyzed the performance of over 200 campaigns in terms of driving key brand metrics, creative quality, and media-planning through statistical testing methods - As the company’s LinkSelect Product Champion (copy-testing solution), held training sessions on product development and generated marketing materials for the solution- Took on additional business development responsibilities by accompanying client service teams to company capabilities presentations to new and existing clients; helped in proposal-writing and developed research designs and statistical modeling for custom projects- Supervised 2 junior analysts on the team and trained them on data analysis and client interaction skills

Msc International Strategy & Diplomacy, International Relations And Affairs

Master Of Business Administration (Mba)

Ba, Political Science With A Concentration In Political Economy And Theory