- Spearheaded business intelligence activities on firm’s archived data to identify growth across 3 service areas and map against competitors leveraging industry benchmarks, delivered recommendations to CEO.- Identified opportunities to optimize firm’s interactive marketing capacity and collaborated with global partners to enable standardization of firm’s first order interactions, increasing client engagement by 20%.- Spearheaded marketing and communication strategies and initiatives, ensuring consistent and cohesive brand experience. Created integrated marketing content across multiple channels that articulate firm's services and solutions.- Developed strategy, managed, launched and optimized digital marketing acquisition and retention, as well as digital campaigns across traditional channels.- Led programs to leverage social media, thought leadership, and drive brand awareness. Optimize marketing automation and digital media tools to develop and execute lead generation and awareness campaigns.- Served as Corporate Communications representative for firm's internal and external initiatives and projects. Mastered industry best practices on marketing communications using knowledge to impact communication tactics.- Managed online campaigns including monitoring of Google Adwords, creation of new advertising campaigns to match current marketing campaigns, PPC, Blogs, etc.- Assisted global firm leadership in developing communication programs that will effectively describe and promote the creation of custom messaging and materials, presentations, newsletters and other intellectual property for firm's partners, employees, and clients.

- Performed market research for competitor analysis and benchmarking, and presented strategic positioning tactics to the leadership.- Collated and analyzed data on client demographics, preferences, and needs to identify potential markets and factors affecting service demand.

- Conducted quantitative and qualitative consumer insight analysis using R, Excel, Qualtrics, and survey analysis techniques to inform segmentation, targeting, and positioning of marketing messages to WBEZ listenership.- Performed K-means classification based segmentation with SPSS from the acquired behavioural data to present process improvement tactics for FY2016 to CEO, resulting in incremental projected revenues of $900K.- Developed integrated marketing plan and associated communications to expand station member base using optimum AB testing campaign, increasing profitability by 10% and improving customer retention by 16%.

- Conducted primary and syndicated research for three clients using eMarketer, TGI, and Mintel to extract insights used, developing brand platforms and campaigns, and successfully presented to Chief Strategy Officer.- Performed trend analysis and forecasting to devise strategic recommendations, and led project management, successfully liasing with stakeholders for a portfolio revenue of $10M and increasing profits by 25%.

- Conceptualized and implemented re-branding of corporate website, and executed social media marketing with LinkedIn, twitter, Instagram, leadership blogs and testimonials, increasing firm’s visibility 4x on paid media.- Analyzed archived placement data including requirements analysis to identify growth trajectories of placed candidates to better support management level decision making, increasing client satisfaction by 20%.

- Launched and executed regional marketing campaigns, optimized sales tactics through capturing and analyzing customer data and presented Go-to-market strategies to key stakeholders, increasing channel sales by 9%.- Initiated negotiation of corporate tie-ups, implemented 3 grassroots communication programs, and designed and executed a referral loyalty program, resulting in 10% increase in customer retention.

- Vice-chairperson for i-Tantra technical jamboree.- Conducted syndicated analysis to identify 19 diverse events for 1500 participants and spearheaded corporate funding from 35 organizations.

- Modelled digital content and rollout plan for the firm's television properties and assisted the digital head to develop strategies for targeting existing customers, resulting in 20% increase in customer engagement.

Creating the marketing pitch.Resource Generation.