Independent Consultant, Global Health Promotion & Access
CurrentCriticalGaps is a global health promotion and access plaform designed to identify healthcare gaps in resource poor settings around the world, and to help plan and implement innovative and sustainable solutions. By adopting a simple grassroots technique of Teach-Treat-Build-Serve, and by leveraging public-private partnerships, CriticalGaps explores healthcare access opportunities in targeted regions. Concurrently, CriticalGaps engages with an ever-evolving network of like-minded stakeholders – pharma companies, global brand marketing and communications experts, public health organizations at local/regional levels, NGOs and humanitarian groups, and global health research institutions -- to help design and execute healthcare programs of enduring impact and value.CriticalGaps is the culmination of twenty five years of hands-on global marketing and access expertise in the pharmaceutical industry. Expertise includes brand promotion and event management in developed markets, as well as development of a robust global health access platform in poor-income markets with projects ranging from institutional branding in Bangladesh to evidence-based antimicrobial training in far-east Asia to need-based product donation programs in Central/Latin America and Africa.