Responsible for digital implementations, programmatic ads, website management, and other digital projects.- In charge of implementing branded digital content such as website articles, social media content, and display and programmatic ads, and ensuring that client’s KPIs are met- Measured and analyzed the performance of the company’s digital channels, and created implementation reports for branded content- Worked closely with Magnolia technical support, which served as the company's third-party backend support for web maintenance- Worked closely with programmatic partners for implementations and revenue generation- Worked closely with the News and Marketing teams in implementing website enhancements- Project head for the backend transition to Magnolia PaaS, consolidating all backend services into one vendor resulting to significant savings for the department- Project head for the Cloudflare onboarding, and managed the company’s website security through the platform- Supervised two Junior Java Developers

Responsible for brand and campaign management, below-the-line advertising, e-commerce operations, promotions, social media marketing, and vendor and mall relations.- Worked closely with the Brand Manager for the execution of promotions and product launches of outright brands such as Nike and Under Armour- Conceptualized and executed nationwide marketing campaigns and promotions, helping increase store sales by an average of 10% year-on-year- In charge of creating post-mortem reports for marketing campaigns and promotions- Worked closely with various departments, store personnel, vendors, corporate partners, and mall A&P for the execution of campaigns and promotions, events, store openings, and other projects- Part of the team that developed the company’s e-commerce site during the pandemic, and in charge of content management- Oversaw the end-to-end fulfillment of online orders and worked closely with logistics partners- In charge of online campaigns and pay-per-click advertisements, contributing 60% of the total e-commerce sales from June 2020 to August 2021- Managed the company's social media accounts resulting to an 80% growth in followers from October 2017 to August 2021- In charge of creating the annual marketing plan and budget for approval of senior management- Supervised the Marketing Officer/Associate

Responsible for campaign management, below-the-line advertising, promotions, social media management, and vendor and mall relations.- Executed nationwide marketing campaigns and promotions- In charge of creating post-mortem reports for marketing campaigns and promotions, helping increase store sales by an average of 10% year-on-year- Coordinated with various departments, store personnel, vendors, corporate partners, and mall A&P for the execution of campaigns and promotions, events, store openings, and other projects- In charge of securing DTI permits for sales promotions- Managed the company's social media accounts resulting to an 80% growth in followers from October 2017 to August 2021- Supervised the Marketing Associate

Responsible for brand management, CRM, content and email marketing, events, supplier relations, and website content management.- In charge of designing, standardizing, and managing all marketing materials- Created content for print and online marketing materials using Adobe Photoshop, and executed email marketing campaigns using iContact Pro- Prepared an annual event calendar that included all relevant marketing events nationwide- Organized marketing events such as conferences, roadshows, and tradeshows, and in charge of the financial, logistics, marketing, and supplier liaison aspects of such events- Conducted competitor analysis and product line analysis to check brand profitability- In charge of creating monthly marketing reports and the annual marketing budget- Maintained supplier relationships and coordinated marketing-related purchases and service requests- Launched four (4) websites for the company and in charge of content management- Project head for the implementation of Netsuite CRM and conducted trainings to new employees- Project head for the development of the company’s technical survey app- Supervised the Marketing Promotions Coordinator

Responsible for sales forecasting, monitoring, reporting, and project management.- Approved the monthly sales forecast committed by Sales and monitored the weekly progress- Prepared the weekly and monthly sales reports for upper management- Generated the monthly evaluation of the Product and Sales team for upper management- Executed projects assigned by the Managing Director

Responsible for account and leads management.- In charge of handling SME accounts and creating a multi-platform marketing plan- Generated and manages leads from events and online sources