-B2B email marketing and marketing automation campaigns-Social media strategy and execution

Led the social media team to test and execute strategies across six networks (FB, IG, LinkedIn, Reddit, TikTok, X).

Managed email campaigns, marketing automation strategies, CRM, and ad partnerships.

As Community Manager, I helped organize and promote two impactful in-person conferences in NYC (2012-2013), produced and presented two IB work-conditions surveys in 2021 and 2022, coordinated global in-person meetups and happy hours. Moderated the forum. Helped grow the site to over 1 million members.

I managed renewals and account management for universities such as Brown, BYU, Claremont, Creighton, Emory, Vanderbilt, WUSTL, Williams and more. Maintained a renewal rate of 95%+.

Managed blogging interns, contributing authors, editorial calendar, interviews, podcasts, push notifications, webinars, syndications and more. Increased overall pageviews by 31%. Increased unique homepage views from 25k to 41k per month.Curated monthly email to our contents in the media, securing dozens of placements inNYT, Business Insider, and CNBC to enhance visibility and bolster organic search rankings.

Launched and managed two dynamic teams: campus representatives and SEO interns. Grew teams to over 200+ total interns/reps. Successfully implemented strategies that significantly elevated website traffic, amplified sales for courses and services, and optimized WSO's placement on search engine results. Trained/mentored numerous interns who were promoted to positions of more responsibility within the company.

Comprehensive preparation for the Salesforce Marketing Cloud Email Specialist and Admin Certifications. Hands-on experience with a Marketing Cloud trial org, Journey Builder, Email Studio, Content Builder, Automation Studio, Salesforce CRM and more. Built a comprehensive journey for the capstone project.

Offered comprehensive consulting services to former Goldman Sachs VP Geoff Blades, who is currently an executive coach, author and blogger. I advised on his website and social media pages to boost brand visibility and engagement. Also, conducted exploratory research and planning for a new business venture, envisioning 'Geoff Blades Experiences,' a distinctive company offering day-long adventures for individuals through a fusion of SWAT and military training packages

Led the ecommerce growth of clothing retailer Private Screening Vintage. Successfully navigated eBay and website sales, overseeing operations and logistics. Implemented strategies resulting in a 38% increase in sales.

Managed social media, Ebay, Amazon and more.

Instructed high school juniors in tailored SAT preparation, providing private tutoring and group classes with a focus on enhancing skills in grammar, reading comprehension, and essay writing. Consistently improved students' scores, with an average increase of 40%.

I played a key role in building and managing a thriving eBay business. Successfully oversaw the end-to-end operations, including managing thousands of listings, streamlining shipping and logistics, purchasing, and marketing.

Provided customized English tutoring for children and adults through private sessions, along with instructing group classes at high schools, Soochow University, and various private institutions. Specialized in refining grammar, perfecting pronunciation, and facilitating engaging conversational practice.