Adriano Ribeiro Email & Phone Number

São Paulo, Sp, Br

Contas: BASF, Boehringer Ingelheim, BP Bunge Bioenergia, CHS América do Sul, Hcor, Hughes, i4pro, Kuehne+Nagel, Tate & Lyle, Veracel e Zambon_Análise e diagnóstico da comunicação interna: identificar áreas de melhoria e oportunidades para fortalecer a comunicação entre colaboradores e liderança, avaliando a eficácia das práticas atuais_Desenvolvimento de planos estratégicos de comunicação: criar planos de comunicação interna alinhados aos objetivos e metas da empresa, promovendo… Show more Contas: BASF, Boehringer Ingelheim, BP Bunge Bioenergia, CHS América do Sul, Hcor, Hughes, i4pro, Kuehne+Nagel, Tate & Lyle, Veracel e Zambon_Análise e diagnóstico da comunicação interna: identificar áreas de melhoria e oportunidades para fortalecer a comunicação entre colaboradores e liderança, avaliando a eficácia das práticas atuais_Desenvolvimento de planos estratégicos de comunicação: criar planos de comunicação interna alinhados aos objetivos e metas da empresa, promovendo integração entre áreas e níveis hierárquicos_Implementação de campanhas, eventos e ações de endomarketing: coordenar iniciativas que aumentem o engajamento dos colaboradores, reforcem a cultura organizacional e melhorem a produtividade_Monitoramento e avaliação de métricas e indicadores: estabelecer e acompanhar métricas de desempenho para avaliar o sucesso das estratégias e iniciativas de comunicação interna, fazendo ajustes conforme necessário_Gestão e desenvolvimento de equipe de comunicação interna: liderar, orientar e apoiar os membros da equipe, promovendo seu crescimento profissional_Relacionamento com stakeholders internos: estabelecer parcerias com liderança, Recursos Humanos e outras áreas, garantindo a integração e o alinhamento das iniciativas de comunicação_Prevenção e gerenciamento de crises de comunicação: desenvolver e implementar planos de contingência e respostas rápidas a situações que possam afetar a imagem e reputação da empresa._Alinhamento de mensagens e valores empresariais: garantir a consistência e coerência das mensagens e valores da empresa em todas as iniciativas de comunicação interna_Inovação e atualização em tendências de comunicação: pesquisar e aplicar novas abordagens, ferramentas e tecnologias para melhorar as práticas de comunicação interna_Administração de orçamento e recursos para comunicação interna: gerenciar o orçamento de comunicação interna, assegurando o uso eficiente e eficaz dos recursos disponíveis Show less

São Paulo, São Paulo, Brazil

Accounts: Agência 14Bis; Amannda Peron; Danúbio Azul; Grupo Padrão; Kobber; Picard; Platinum Hotel; Quattuor Comunicação; Verbaliz_Evaluation of risk and risk management_Management of employees and freelancers_Project Management (schedule, cost and quality)_Partnership and advice on communication strategies_Public relations_Customized solutions to customers

São Paulo, São Paulo, Brazil

Account: Banco Pan_Monitoring and analysis of communication performance, as well as internal communication channels and campaigns, ensuring the adaptation of strategies to the local realities of the units_Knowledge of agile methodologies and collaboration in sprint for decision making_Knowledge of employee and consumer journeys_Define and implement internal engagement and communication actions_Design and implementation of strategies to reinforce the corporate culture and… Show more Account: Banco Pan_Monitoring and analysis of communication performance, as well as internal communication channels and campaigns, ensuring the adaptation of strategies to the local realities of the units_Knowledge of agile methodologies and collaboration in sprint for decision making_Knowledge of employee and consumer journeys_Define and implement internal engagement and communication actions_Design and implementation of strategies to reinforce the corporate culture and engagement, through activities, materials and internal channels with the aim of expanding the reach and connection with employees_Development of educational campaigns for different client areas [safety, diversity and inclusion, ESG, etc.]_Internal communication strategy focused on engagement, supporting the cultural transformation plan_Structuring of rules and communication channels according to the themes with the internal public_Facilitate the implementation of cultural actions through communication tools/campaigns_Research methodologies; production and management of external research projects_Plan communication actions with face-to-face and online activations [strategies involving actions on the internal network, email marketing campaigns, WhatsApp, etc.] development and analysis of reports Show less

São Paulo, São Paulo, Brazil

Accounts: Bayer, Boehringer Ingelheim, Brasilseg, Kuehne + Nagel, Volkswagen Financial Services and Zambon_Planning and execution of Internal Communication and Marketing actions_Definition, implementation, monitoring and analysis of management indicators [OKRs and KPIs]_Writing to customer campaigns and channels_Management of planning and deployment of actions and campaigns, monitoring suppliers, budgets and results_Analysis and management of dashboards via Google… Show more Accounts: Bayer, Boehringer Ingelheim, Brasilseg, Kuehne + Nagel, Volkswagen Financial Services and Zambon_Planning and execution of Internal Communication and Marketing actions_Definition, implementation, monitoring and analysis of management indicators [OKRs and KPIs]_Writing to customer campaigns and channels_Management of planning and deployment of actions and campaigns, monitoring suppliers, budgets and results_Analysis and management of dashboards via Google Analytics_Creation of content and trigger ruler for email marketing_Planning of branding campaigns_Content for social media with seasonal guidelines and brand awareness_Formation of periodic activity reports_Briefing the agency's internal areas and managing the relationship and workflow with clients_Definition, planning and implementation of actions that seek to strengthen the organizational culture_Mapping, disseminating and strengthening the Employee Value Proposition (EVP)_Definition, implementation, monitoring and analysis of result indicators in the areas of Communication and Human Resources and definition of strategies to improve results Show less

São Paulo, São Paulo, Brazil

_Planning of internal communication campaigns and projects, aimed at the relationship with employees_Interface with the content and creation teams to prepare proposals in line with the defined strategy_Development of research proposals and periodic evaluations of the execution of planning with clients

São Paulo, São Paulo, Brazil

_Build relationships with thought leaders to grow industry awareness_Coordinate all public relations activities_Create content for press releases, byline articles and keynote presentations_Develop a marketing communications plan including strategy, goals, budgetand tactics_Develop media relations strategy, seeking high-level placements in print,broadcast and online media_Direct social media team to engage audiences across traditional and newmedia_Evaluate opportunities… Show more _Build relationships with thought leaders to grow industry awareness_Coordinate all public relations activities_Create content for press releases, byline articles and keynote presentations_Develop a marketing communications plan including strategy, goals, budgetand tactics_Develop media relations strategy, seeking high-level placements in print,broadcast and online media_Direct social media team to engage audiences across traditional and newmedia_Evaluate opportunities for partnerships, sponsorships and advertising on anon-going basis_Leverage existing media relationships and cultivate new contacts withinbusiness and industry media_Maintain a keen understanding of industry trends affecting clients and makeappropriate recommendations regarding communication strategy surroundingthem_Manage media inquiries and interview requests Monitor, analyze and communicate PR results on a quarterly basis Show less

São Paulo, São Paulo, Brazil

Corporate: Employee Engagement & Public Affairs Accounts: Santander; GE Healthcare and Vem ABC Group_Assisting with research and drafting written submissions to governmentconsultations and select committee inquiries_Attending select committee hearings, party conferences and other events_Establishing and maintaining two-way communication with relevant officialbodies and stakeholders_Maintaining regular contact, in person and in writing, with politicians, civilservants, and staff… Show more Corporate: Employee Engagement & Public Affairs Accounts: Santander; GE Healthcare and Vem ABC Group_Assisting with research and drafting written submissions to governmentconsultations and select committee inquiries_Attending select committee hearings, party conferences and other events_Establishing and maintaining two-way communication with relevant officialbodies and stakeholders_Maintaining regular contact, in person and in writing, with politicians, civilservants, and staff in local authorities and regulatory organizations to brief them onclients work and concerns_Maintaining relationships with existing stakeholders and developing newbusiness _Monitoring proceedings and providing analysis of activities in the Housesof Parliament, government departments, institutions, political parties, localgovernment, think-tanks, pressure groups, non-governmental organizationsand other bodies in order to keep clients informed of any developments relatedto their field of activity_Providing media management and other publicity activities_Reading parliamentary publications and printed transcripts and monitoringother activities such as debates, questions, committee enquiries, statements,reports, regulations and legislation_Researching, forecasting and evaluating the effects of public policy on anorganization, using public sources, political intelligence and personal contactsResponding to public policy threats and opportunities_Reviewing the effectiveness of previous activities and how the client isviewed by political and other stakeholders_Writing newsletters, briefings, campaign material and press releases Show less

São Paulo, São Paulo, Brazil

Accounts: Baxter, Camargo Corrêa, Carglass, Corr Plastik, Decathlon,Votorantim Group, Albert Einstein Hospital, Otis Elevators, Produban,Restoque, Sascar, SBT, Villa Noah and VR Benefits_Communication and engagement during mergers, acquisitions, spin-offs,IPOs, workforce reductions and other significant changes_Culture and behavior change planning_Designing communications and production functions_Employee ambassador activation programs_Employee involvement in… Show more Accounts: Baxter, Camargo Corrêa, Carglass, Corr Plastik, Decathlon,Votorantim Group, Albert Einstein Hospital, Otis Elevators, Produban,Restoque, Sascar, SBT, Villa Noah and VR Benefits_Communication and engagement during mergers, acquisitions, spin-offs,IPOs, workforce reductions and other significant changes_Culture and behavior change planning_Designing communications and production functions_Employee ambassador activation programs_Employee involvement in sponsorships_Employee value proposition, talent retention and acquisition_Endomarketing_Internal communications audits_Introduction of new workforce tools and internal branding campaigns_Leadership communication and storytelling training_Major milestone/anniversary celebrations_Measurement and insights_Social engagement, including content creation and amplification Show less

São Paulo, São Paulo, Brazil

Accounts: Blank, Mistika and TV Brasil_Assisting with paid media including liaising with digital advertising agencies_Communicating with clients, affiliate networks and affiliate partners_Conducting key word research and web statistics reporting_Contributing to social media engagement and brand awareness projects_Designing images pieces and assisting with web visuals_Developing and integrating content marketing strategies_Keeping up to date with current digital… Show more Accounts: Blank, Mistika and TV Brasil_Assisting with paid media including liaising with digital advertising agencies_Communicating with clients, affiliate networks and affiliate partners_Conducting key word research and web statistics reporting_Contributing to social media engagement and brand awareness projects_Designing images pieces and assisting with web visuals_Developing and integrating content marketing strategies_Keeping up to date with current digital trends_Managing the contact database and assisting with lead generation activities_Providing accurate reports and analysis to clients and company managementto demonstrate effective return_Researching new online media opportunities that may benefit the businessincluding social media, development of blogs and forums_Using web analytics software to monitor performance of client social mediachannels and make recommendations for improvement Show less

São Paulo, São Paulo, Brazil

Simples Assim Magazine_Editing, revising and reviewing work especially in response to feedback_Researching the market including reading relevant publications or blogs, andstaying up to date with writing that is being produced_Selecting subject matter based on public interest_Submitting material for publication in the required and expected format_Writing individual pieces, including using the technical skills of writing

São Paulo, São Paulo, Brazil

Accounts: AD&GoOn Events, Globalis, Ludiks, Multicoisas, Quinta dos Pinhais and Total Holidays _Collating and analyzing media coverage_Commissioning market research_Devising and coordinating photo opportunities_Fostering community relations through events such as open days andthrough involvement in community initiatives_Liaising with and answering enquiries from media, individuals and otherorganizations, often via telephone and email_Liaising with colleagues and key… Show more Accounts: AD&GoOn Events, Globalis, Ludiks, Multicoisas, Quinta dos Pinhais and Total Holidays _Collating and analyzing media coverage_Commissioning market research_Devising and coordinating photo opportunities_Fostering community relations through events such as open days andthrough involvement in community initiatives_Liaising with and answering enquiries from media, individuals and otherorganizations, often via telephone and email_Liaising with colleagues and key spokespeople_Maintaining and updating information on the organization’s website_Managing and updating information and engaging with users on social mediasites such as Twitter and Facebook_Managing the PR aspect of a potential crisis situation_Organizing events including press conferences, exhibitions, open days andpress tours_Planning, developing and implementing PR strategies_Preparing and supervising the production of publicity brochures, handouts,direct mail leaflets, promotional videos, photographs, films and multimediaprogrammers_Researching, writing and distributing press releases to targeted media_Sourcing and managing speaking and sponsorship opportunities_Writing and editing in-house magazines, case studies, speeches, articles andannual reports Show less

São Paulo, São Paulo, Brazil

_Collating and analyzing media coverage_Commissioning market research_Devising and coordinating photo opportunities_Fostering community relations through events such as open days andthrough involvement in community initiatives_Liaising with and answering enquiries from media, individuals and otherorganizations, often via telephone and email_Liaising with colleagues and key spokespeople_Maintaining and updating information on the organization’s website_Managing and… Show more _Collating and analyzing media coverage_Commissioning market research_Devising and coordinating photo opportunities_Fostering community relations through events such as open days andthrough involvement in community initiatives_Liaising with and answering enquiries from media, individuals and otherorganizations, often via telephone and email_Liaising with colleagues and key spokespeople_Maintaining and updating information on the organization’s website_Managing and updating information and engaging with users on social mediasites such as Twitter and Facebook_Managing the PR aspect of a potential crisis situation_Organizing events including press conferences, exhibitions, open days andpress tours_Planning, developing and implementing PR strategies_Preparing and supervising the production of publicity brochures, handouts,direct mail leaflets, promotional videos, photographs, films and multimediaprogrammers_Researching, writing and distributing press releases to targeted media_Sourcing and managing speaking and sponsorship opportunities_Writing and editing in-house magazines, case studies, speeches, articles andannual reports Show less

São Paulo, São Paulo, Brazil

Account: Municipal Secretariat for Human Rights and Citizenship, Coordination of Policies for Sexual Diversity_Coverage of events: São Paulo's Anniversary, Legislative Assemblies, Diversity in Squares and São Paulo's LGBT Pride Parade_Production of news and photographic materials

São Paulo, São Paulo, Brazil

_Reporter at Pesca&Companhia magazine_Checking and writing materials_Events coverage: Pesca Trade Show and Feira da Pesca&Company

Pós-Graduação Lato Sensu - Mba, Marketing, Branding E Growth

Bacharelado, Journalism

_Trabalho de conclusão de curso: revista jornalística 'Na boleia' com entrevistas e reportagens para caminhoneiros sobre os acontecimentos.