Mariano Trías Villanueva Email and Phone Number
Marketing 360, estrategia de comunicación y reputación de marca.Responsable de Marketing y Comunicación en Grupo Gransolar: comunicación corporativa, diseño, publicidad e imagen coordinada de las empresas del grupo. Estrategias B2B y B2C, optomización del embudo de conversión con los departamentos comerciales, estrategia cruzada de reputación de marca. Design & Brand innovation para PVHardware.Anteriormente, experiencia en Marketing on/off, digitalización e imagen corporativa como agencia para grandes marcas, museos, administraciones públicas y festivales culturales:Red Eléctrica de España, El País, KPMG, Soria Natural, Mitsubishi Electrics, ADEMA, Museo Victorio Macho, Real Fundación de Toledo, Museo Sefardí, Area de las Artes del Ayuntamiento de Madrid, Comunidad de Madrid, Consorcio Regional de Transportes de Madrid, Ministerio de Cultura, Ministerio de Vivienda, Montepío Loreto, Sociedad Española de Implantes...Especialidades: Estrategia de marketing 360, reputación de marca, imagen corporativa, estrategias de comunicación on/off, UX/UI, SEO, optimización del embudo de conversión, remarketing y gamificación.
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Design LeadPvh - Pvhardware Sep 2023 - PresentMadrid, Comunidad De Madrid, EspañaMarketing, design and brand innovation. Coordination and development of the global brand implementation. UX/UI strategy and corporate image for the company's websites and apps, trade shows and advertising. Global and regional branding. Online lead acquisition strategy, analytics and optimization. -
Head Of Marketing & CommunicationGransolar Group Mar 2021 - Jan 2024Alcobendas, Comunidad De Madrid, EspañaDesign of the marketing and communication strategy for the 6 companies of Grupo Gransolar. Brand reputation, communication and media strategy.Communication strategy and online recruitment for social media.Budget and OKR management of a team of 8 people.Participation and organization of events, trade shows, webinars, podcasts, etc.B2B and B2C lead acquisition strategies. Conversion funnel management with the sales team and remarketing actions.Brand awareness management… Show more Design of the marketing and communication strategy for the 6 companies of Grupo Gransolar. Brand reputation, communication and media strategy.Communication strategy and online recruitment for social media.Budget and OKR management of a team of 8 people.Participation and organization of events, trade shows, webinars, podcasts, etc.B2B and B2C lead acquisition strategies. Conversion funnel management with the sales team and remarketing actions.Brand awareness management, both internally and externally.Internal communication and brand ambassadors plan.Strategy and development of online marketing, websites, online advertising.SEO, UX and UI in the Group's websites and apps. Show less -
Marketing & Brand ConsultantInversiones Backyard Jan 2017 - Mar 2021Same job as "Head of marketing", but working as a third party agency.Design of the marketing and communication strategy for the 6 companies of Grupo Gransolar. Brand reputation, communication and media strategy.Communication strategy and online recruitment for social media.Budget and OKR management of a team of 8 people.Participation and organization of events, trade shows, webinars, podcasts, etc.B2B and B2C lead acquisition strategies. Conversion funnel management with… Show more Same job as "Head of marketing", but working as a third party agency.Design of the marketing and communication strategy for the 6 companies of Grupo Gransolar. Brand reputation, communication and media strategy.Communication strategy and online recruitment for social media.Budget and OKR management of a team of 8 people.Participation and organization of events, trade shows, webinars, podcasts, etc.B2B and B2C lead acquisition strategies. Conversion funnel management with the sales team and remarketing actions.Brand awareness management, both internally and externally.Internal communication and brand ambassadors plan.Strategy and development of online marketing, websites, online advertising.SEO, UX and UI in the Group's websites and apps. Show less -
Marketing DirectorObaku Estudio S.L. Mar 2010 - Jan 2017Madrid Y Alrededores, EspañaMarketing and communication campaigns on/off for major brands, institutions and public administrations.Brand strategy and lead acquisition on and offline.Management and development of a consistent and attractive brand image.Email marketing strategy management and development of remarketing and loyalty options.Development of gamification and customer loyalty programs.Web development, organic search engine optimization and user experience design.AdvertisingCommunity… Show more Marketing and communication campaigns on/off for major brands, institutions and public administrations.Brand strategy and lead acquisition on and offline.Management and development of a consistent and attractive brand image.Email marketing strategy management and development of remarketing and loyalty options.Development of gamification and customer loyalty programs.Web development, organic search engine optimization and user experience design.AdvertisingCommunity management in the main social networks.Main customers: Twitter, Meta, Google, Real Fundación de Toledo, Museo Arqueológico Nacional, Asociación Española de Implantología, Punto europeo de ciudadanía, apse, Diputación de Toledo, Glamsmile, Grupo Glow, etc. Show less -
Graphic & Multimedia DesignerZen Grupo De Diseño Y Servicios Jul 2003 - May 2010Graphic and web designer, artfinalist, social networks and layout designer for companies and institutions. Tradeshows, advertising, online campaign landings, corporate sites, sales campaigns, Red Eléctrica de España, Real Fundación de Toledo, Museo Victorio Macho, Consejería de las Artes de la Comunidad de Madrid, Festival de Almagro, Loreto Mutua, KPMG, etc.
Mariano Trías Villanueva Education Details
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Gestión Comercial Y Márketing
Frequently Asked Questions about Mariano Trías Villanueva
What company does Mariano Trías Villanueva work for?
Mariano Trías Villanueva works for Pvh - Pvhardware
What is Mariano Trías Villanueva's role at the current company?
Mariano Trías Villanueva's current role is Corporate differentiation through Marketing, Branding and Design.
What schools did Mariano Trías Villanueva attend?
Mariano Trías Villanueva attended Universidad Autónoma De Madrid, Universidad Complutense De Madrid.
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