Nancy Bradley is a strategic marketing partner for multiple B2B, B2C and eCommerce organizations. As a Fractional CMO, Nancy utilizes tools at her disposal to uphold your company brand, create and sustain customer centricity, leverage data analytics, and anticipate market changes and disruption. Nancy possesses a deep knowledge of marketing theory and strategy with 30 years of experience in traditional marketing and 15 years in digital marketing. As a high performing marketing executive, Nancy utilizes an intentional leadership style that cultivates results by aligning your business goals with cross-functional marketing strategies to foster innovation in sales development and ignite business growth. By leveraging the capabilities of analytics to make informed marketing decisions, Nancy offers practical solutions to marketing challenges by identifying and removing performance barriers, and promote purposeful alignment of branding strategies to guide your organization to success.

Responsible for PR and community relations for IKEA US East LLC’s primary market area, implemented the grand opening event activities and entertainment. Worked with management team to implement local marketing activities that complement the national marketing strategy. Key areas of responsibility include the market area microsite, email promotions and social media.

Developed winning strategies that encompassed integrated marketing initiatives to promote new member growth and membership retention; worked with key management and staff on marketing and public relations opportunities within exclusive private club environments at Thornblade Club and The Club at Longview.