With an academic background in science and technology, Naoki joined Dentsu as a copywriter. But soon his creative talent crossed boundaries, as he combined design, technology, and traditional advertising skills to provide media-neutral solutions for clients such as Shiseido, Uniqlo, Google, and Honda. These include TV commercials, TV program content, digital design, AI systems to even androids. Besides working on client solutions, he also spends time on R&D, experimenting with creative ideas and technology as Creative Director of Dentsu Lab Tokyo. As a result, Naoki has won more than a handful of awards at D&AD, Cannes Lions, Spikes Asia, Grand Prix at Adfest among others, in a wide range of categories such as Film, Digital, Design, Media, Innovation, Branded Content, and PR. He also was a medalist at Japan's Creator of the Year Awards and lectures at Kyoto University of the Arts.Jury: ADFEST2022 / Digital, Mobile and Digital Craft CategoryJury: Spikes Asia2023 / Mobile and Digital Craft CategoryJury: Cannes Lions2023 / Mobile LionsSpeech: Cannes Lions 2022 “All Players Welcome”Speech : Ars Electronica2023 “Project Humanity”