Looking to build a list of authors with new ways of telling old stories. Nonfiction Focus : Journalistic investigations, political analysis and personal memoir, history with a contemporary lens, deep dives into pop culture, and explorations with underrepresented communities in India with an emphasis on own-voices and building a more representative literary community. Fiction Focus: Narratives from sites and intersections of conflict, genre fiction in romance, speculative and fantasy, and generally good solid books (immersive with compelling momentum) which offer a glimpse into the truth of the human condition, whatever genre in which that might be.Also managing brand building projects and partnerships.

Conducting research and analysis on domestic political and policy events in India to be able to provide comprehensive insight into the current electoral field, along with how they signal potential outcomes.

Journalism | Ground reports from sites of active conflict across NCR and Uttar Pradesh through 2019-2020, and reportage and analysis of hate speech and hate crimes through digital investigation through 2021-2022. Spearheaded the Heartland Hatewatch Project, which quantified and collected data on instances of hate-speech by individuals at scale affiliated with political parties in the run up to the Uttar Pradesh elections and beyond for archival purposes. Also developed news content across multiple formats, including video. Awards : Human Rights and Religious Freedom (HRRF) Journalism Awards 2022 | HRRF Young Journalist of the Year Shortlist Audience Engagement | Managed The Wire's social media across multiple platforms (Twitter, Instagram, Facebook, Youtube Community, newsletters) on a news frequency, as well as traffic development through time-sensitive news generation and gathering, SEO management and project and content development across formats.Fundraising and Communications | Developed and designed long-term creative campaigns for sustained, scalable donor-based fundraising. Also included time-sensitive topical collateral for the same purpose, designed to be responsive to the news cycle. Awards : South Asian Digital Media Awards 2021 : Best Reader Revenue Initiative | Silver

In a nutshell, I find different ways to expand our digital product line and e-commerce possibilities while supporting established digital sales.1. Penguin Petit : A digital imprint designed to maximise visibility and commercial viablity of legacy brand content to a new audience. a) Curating content based on customer demand to fill a market gap for short, commercially accessible digital reading.b) Liaison across internal stakeholders : authors, editors, design teams, and production teams on customer-focused rebrand.c) Direct creative team to develop consistently high performing digital marketing campaigns for customer acquisition and retention with analytic input.d) Managing and implement promotional partnerships with external retail stakeholders to incentivise brand building and sales growth.2. Retail Partnerships :Pro-actively identifying and developing partnership opportunities for book retail in innovative digital spaces. a) Idea generation and curating product line.b) Negotiating contract terms through multiple external trade stakeholders.c) Vendor and client management through inventory.d) Source, develop and organise collaterals for front-end retail requirements.e) Provide marketing support to client where required.3. Audiobook : A new format of book aimed at widening scope of target audience and building a business vertical.a) Internal and external stakeholder liason.b) Project managing production process into digital distribution.c) Systems management for budgets and timelines.4. Promotional Partnerships : Building on established retail partnerships through promotional support.

Brand Building : a. Building digital property audiences organicallyb. Managing creative team through digital campaigns through ideation, copy and art directing, and distribution. c. Creating a brand voice with humour, spontaneity, swift topicality and audience specific cultural signalling to build a distinctive brand personality. d. Directing targeted growth through digital analytic monitoring. (Quantifiable growth made.)2. Title Marketinga. Strategising and implementing effective digital campaigns for titles, authors, and franchises.b. Organic brand partnershipsc. Stakeholder management. d. Digital infrastructure around on-ground and on-air publicity events

I worked with the Digital Marketing Team on the social media presence of their communities, authors and imprints, along with researching online context in order to optimize the same. Specific projects I worked on included: (a) Creating scheduled Twitter posts (using HootSuite and Sprout Social) for the month pre and post launch of an author characterised by a unique flair, necessitating consistently creative copywriting. (b) Noting the fluctuations in audience for all pages (authors, imprints, communities, titles) to track effectiveness. (c) Creating webpages using Teamsite software - used across all Hachette houses. (d) Creating and updating newsletters on Campaign Monitor. (e) Scheduling the tweets for David Mitchell's short story released on Twitter. This project was challenging in the sense of needing extremely cautious attention to detail, but was incredibly rewarding as well. Apart from these, I also did regular administrative work that included posting out books to readers, bloggers, and prize-winners, dockets for industry submissions, acquiring miscellany etc. I also assisted the Chapter 5 stand at the Young Adult Literature Convention.

As an intern at Blake Friedmann, I aid in tasks of an administrative capacity as well as providing feedback on solicited manuscripts in order to streamline the agent's job. My administrative tasks include: (i) Organizing and processing the daily post, making sure it is received by the staff in a timely and well organized fashion. (ii) Processing royalties into the system of records through noting their arrival, and then inputting scanned copies appropriately labelled into the author's files. (iii) Noting new contracts, and on occasion going through past contracts in order to find specific ones. (iv) Updating the Bradbury Phillips Agency Manager (BRAD) with new received titles as well as editorial responses. (v) Miscellaneous: Scanning, printing, binding, stapling, sending out post and making excellent cups of tea with attention to personal preference. In addition to Reader's Reports, I also write news articles for the Blake Friedmann website and keep their Pinterest board updated with new covers with embedded links to the publisher for purchase.

Essential Works is currently receiving content for their innovative new book, Literature in Infographics. I am collating and analysing literary trivia in format suitably accessible to make graphics. Some examples include categorizing the allusions in Pratchett's Discworld, collecting trivia on the sleeping habits of famous people, and collating the sales data from Nielsen Bookscan for a number of Diasporic Authors.

AdHog Interactives is among the first large-scale social media marketing companies in India, and an award winning startup.I worked here for two months following my graduation as a copywriter for a number of brands, on their Twitter, Facebook, and Pinterest platforms. The writing had to be tailored for a very specific target audience based on the brand, requiring a strong attention to detail and a disciplined approach to deadlines. People skills were also essential for the purposes of creating consistently good content, as well as interacting with clients. I learnt a lot about the intricacies of social media marketing while working here, and contributed to a Target Market Research Report for Pearson Education.

Basic editing, transcribing, filtering manuscripts.

Budgets, Accounts, Co-ordination between Admin and Participants, Event Management