-Publishing with Purpose-R&R Publishing is the publishing arm of Reaching & Rooted, a Publishing and Consulting agency with a focus on entrepreneurs, coaches and consultants, educators, and self-employed professionals. Our mission is to help our clients unleash and harness their knowledge and experience for the betterment of their businesses, their personal life quality, and the world!Our core philosophy in business and in life is the win-win-win. Success in business can absolutely be achieved ethically while contributing positively to the world. The goal is for everyone to win: The client, the company, and the team. R&R brings this same philosophy to your business, brand, and audience as we support your own mission and help you make your mark, share your story, and supercharge your business to reach new heights and more people than ever before!

Overseeing everything behind the curtain at Agency Lab, LLC, a top-rated online coaching program with over 100 regular live coaching calls a month and a robust 700+ member community of entrepreneurs & agency owners.Responsibilities include:- Leadership & team management- Company-wide operations- Analyzing & leveraging data- Identifying and addressing bottlenecks- Auditing, creating, and implementing processes- Product development & quality control- Strategic planning and goal setting- Client journey & experience- Retention & fulfillment strategy- Internal & client communication strategy- HR: hiring strategies, team building, team onboarding, training & ongoing development, disciplinary protocols- Creating company culture & teamsmanship in a remote environment- Creating internal and client resources- Overseeing all 4 program tiers- Handling escalations, internal mediation- Contract negotiation, creating and updating service agreements - Networking, developing strategic partnerships- 1-1 coaching with higher tier program members and/or their managers on operations, retention & client journey, marketing strategy, leadership/ team management, mindset, diagnosing bottlenecks, step-by-step game-planning to scale...- Leading 2-3 live community calls + 2 training calls a week in Client management and CopywritingKey Achievements:- Scaled operations & systems to support continuous growth - Icorporated feedback to improve programming & product delivery - Spearheaded adoption of new technologies & systems - Instituted new data management systems- Created valuable internal and client resources- Drastically improved client communications (speed and quality of response by Support)- Drastically improved internal communication (team-wide, above and below)- Created pivotal new Community Engagement Manager & Product Manager roles- Recruited new coaches from wider network to add value to the Agency Lab community

Managing Client Success, Fulfillment, and product Development for Agency Lab, a coaching program with a robust and very genuine 500+ member community of entrepreneurs & business owners in the digital space.Client Success training, business and mindset coaching & consulting 1-1 and 1-to-many in live group calls). Responisbilities included: > Managing Client Success, Community Engagement, and Fulfillment teams> Coaching program management > Team development, hiring & training > Internal product training> Internal processes, workflows, & SOPs > Product quality & delivery> Mapping & innovating on the client journey> Optimizing client experience> Retention & client LTVCoaching & Consulting: > Weekly live group Client Success Training coaching calls> Weekly live group Copywriting Review call> Weekly community support calls> 1-1 coaching with entrepreneurs/ leadership, their managers and/or teams (Client Success, copywriting, operations, mindset, diagnosing bottlenecks, step-by-step gameplanning to scale)

Agency Lab is one of the top digital marketing coaching programs based in the US with a robust, highly engaged community of entrepreneurs from fledglings to 7- and 8-figure business owners.Client Success Coach is a dual role that requires a unique combination of skills, experience, and knowledge to fulfill.Client Success responsibilites and achievements include:> Managing a remote CS team, defining KPIs and critical success points and holding the team accountable for client engagement, adoption and outcomes> Driving retention and client LTV through upsells, product adoption, and increased client engagement > Identifying and developing solutions for operational inefficiencies within CS and organization-wide> Managing a book of over 150 clients as their primary point of contact in a traditional CS capacity> Managing the entire client life-cycle: onboarding, check-ins, upselling/cross selling and everything in between> Developing and managing client relationships based upon respect, level of service, expectation setting, and high quality, expert coaching> Continually innovating on product and delivery of services to increase reduce churn and improve client experience and outcomes> Fostering an inclusive, collaborative, and supportive environment within my organization and within a robust online community through FB group engagement, in-person events, and live coaching callsCoaching achievements and responsibilities include:> Daily coaching sessions with entrepreneurs, business leaders, and team members in both 1:1 and 1-to-many settings> 6 weekly live group coaching calls:→ Client Success Training→ Copy Review & Training→ Goal-Setting & Accountability → 3 Community support & networking calls> Assisting in placement, hiring, onboarding and training of client CS and management teams > Networking, brokering, and promoting strategic partnerships on behalf of my organization and within the client community

General Manager of an agile, dynamic remote digital marketing agency team across 5 continents and 4 time zones. Acheivements & responsibilities included:> Leadership and management of an agile, high-functioning remote team> Mentorship and internal recruitment, hiring, onboarding, training, and talent development > Driving retention and client LTV for 2 sets of deliverables through a variety of proactive strategies at the client experience, product adoption, operations, and marketing & product development levels> Defining and tracking team KPIs and establishing workflows prioritizing activities that drive value, product adoption and positive client outcomes while holding them accountable> Identifying bottlenecks and operational inefficiencies and improving systems & processes, training teams on new protocols and holding them accountable> Strategizing & collaborating on marketing & new product development> Establishing an inclusive, supportive culture with high morale and strong remote teamsmanship> Handling escalated client issues > Contract negotiation, updating service agreements, liaising with legal advisors> Coaching and coaching program management, promoting community engagement & growth strategies with an eye to retention & upsells > Networking and creating relationships with strategic industry partners> Collaborating with C-levels and holding them accountableAlso performed concurrent senior copywriter and marketing communications strategist role, including:> eComm & local lead gen paid social ad copy > Organic outreach scripts & cold email design & copy> Sales funnel design & copy> Creative (image & video) scripts & graphic text> Email marketing flows & drip campaigns > Website & product page design & copy > Blog posts > Sales decks & demo presentations> Internal training materials & SOPs

Operations management for a passionate, dynamic (and growing) digital marketing agency team across 4 continents and 5 time zones.Achievments and responsibilities included:> Defining and developing KPIs and metrics for client engagement and critical success factors> Continual auditing of internal & cross-departmental processes> Creating and improving SOPs> Internal leadership, talent development and new hire training > Creating & maintaining positive, inclusive culture & teamsmanship> Identifying and finding solutions for operational inefficiencies and increasing marginal gains > Handling escalated client communications & issues> Overseeing student coaching program and private FB group management> Networking and creating relationships with strategic industry partners> Handling payment processor disputes > Holding C-levels accountable

CS team management & client relations from onboarding and throughout the customer lifescyle, increasing retention and client happiness scores, internal and client communication, account management, marketing consultation, client coaching, defining, developing and ensuring team accountability for CS KPIs, collaborating with sales and fulfillment teams to ensure cohesiveness across departments.

> Reducing client churn and increasing client LTV at the client experience and operations levels> Managing a remote team of account managers, content creators, devs and designers> Increasing client happiness through relationship management and consultation> Developing & managing team workflows, reviewing content & campaigns, content creation when needed> Defacto creative director role, overseeing ad and marketing campaign creation, ensuring copy and creatives are on message and reflect the client's voice> Internal training, talent development and coaching of new hires> Website content development and landing page design & copywriting> Creating SOPs and internal training materials> Copywriting for paid ads, email & SMS copy and outreach scripts

Hubbli is a SaaS company that provides schools and other organizations with inquiry management, website, and parent communication services. My position is client-facing, working with educators and school admins to create & implement enrollment management and marketing strategies and encourage & support adoption. This is a remote position with occasional on-site meetings.My responsibilities include:> Client relations from onboarding to long-term relationship management> Account management of up to 80 concurrent accounts > Onboarding new clients> Client coaching/ education> Project management, task creation & supervision> Marketing consultation > Customer support & issue resolution> Creating training & help documentation> Wordpress> Facebook Ads Manager> Promotional and educational copywriting

My responsibilities as Enrollment Management Specialist included:- Account management- Product demonstration- Client onboarding & education- Creating & running client Facebook ad campaigns including copywriting- Client support / technological hand holding- Establishing & maintaining client relationships- Customer support

Creating curriculums and teaching weekly social media & internet basics to seniors. Four 5-8 week sessions a year.Many seniors have little or no computer or internet experience and find the sheer breadth and variety of options & functionality of social media sites overwhelming and intimidating. It's my job to introduce & guide them through Facebook and other websites in a fun, relaxed atmosphere. Diagnosing & overcoming mental blocks is key.This is a fun position (I would probably have done it as a volunteer, shh...) that utilizes some of my strongest soft skills, including the ability to put people at ease, presenting new, complex information in a simple, relatable way and adapting my methods/approach to the particular needs and demands of my audience.

One-on-one tech device instruction for 50+.Presenting new, complex information in a simple, relatable way, patiently and without condescension. Adapting teaching methodologies to individual needs, challenges, and personal characteristics. In-home instruction not only addressed mobility or transportation issues, it offered a safe, familiar environment for learning something new and intimidating. Most of my clients were over 65, and I was often hired by adult children to help their parents use their devices.

Website creation, content development and creation, and website & marketing consultation for the Data Science department of the University of Missouri.

Affordable website creation, maintenance & administration for small businesses, artists, bloggers and self-employed professionals. - Wordpress site creation & maintenance - Web copy- WP theme customization- Content development and creation- Writing: page text/copy, sales copy, instructional copy, SEO/meta titles & descriptions, whitepapers, FAQs, blog posts...- Editing: style, structural, grammatical / proofreading - Online marketing & promotion - Basic SEO- Wordpress training & tutorials for clients of all levels of tech experience & expertise

SaaS sales & client onboarding and social media engagement and management.My responsibilities included:- Product demonstration- Content development - Content development- Client support and coaching- Remote and onsite client support & training- Maintaining client relationships- Social media engagement and network building over multiple platforms