Naomi Alam Email & Phone Number

New York City, New York, Us

New York, Ny, Us

-Managed Paid Social and Programmatic Campaigns across Meta, TikTok, Pinterest, Snapchat, YouTube, and The Trade Desk, through data analysis to monitor KPIs and provide clients with actionable insights, recommendations, and growth opportunities.-Owned deliverables, priorities, and tactical execution of marketing campaigns for Carhartt by leading paid media strategy, budget optimizations, and creative recommendations. -Built and managed cross-functional relationships with external tech vendors to create AR Lens, Brand Lift Studies and Alpha/Beta Tests in order to present strategic ways to reach new audiences in the market.-Developed a bi-weekly Industry Newsletter aimed at keeping clients well-informed about the latest developments in advertising, marketing, and the economy to provide strategic recommendations for their next course of action.

New York, Ny, Us

- Managing paid social and search campaigns across Facebook, Instagram, TikTok, Pinterest, Snapchat, and Google through data analysis to monitor KPIs and provide clients with actionable insights, recommendations, and growth opportunities. -implementing seasonal campaigns, developing ad copy, trafficking and QAing all asset launches, and creating quarterly media plans to drive high CTRs and conversions. -Performing daily budget pacing, monthly creative review, and weekly search term query reports to identify discrepancies in spend and implement live optimizations across all media platforms.-Presenting and creating weekly reporting file to the client by detailing weekly business performance by analyzing campaign performance through tableau and adobe analytics. -Building and managing cross-functional relationships with marketing, creative, finance teams, and key stakeholders through weekly meetings and using Asana and Airtable to meet client deadlines and execute all launches successfully.

New York, New York, Us

-Teaching a cohort of 15 students by leading hands-on training and workshops that develop students' data cleaning, visualization, and analysis skills.-Training students on a final data analysis client project by using tools SQL, Python, and Tableau to formulate data visualizations from raw data to create a deliverable report. -Collaborating with 3 instructors to run efficient sessions and strengthening communication to identify classroom best practices and work cross-functionally as a team.-Providing mentorship to a pod of 4 students by supporting the job hunting process by aiding in the development of technical skills, interviewing skills, and networking skills.

Stony Brook, Ny, Us

-Functioned as a liaison between the professor and student by providing weekly office hours to solidify comprehension of lecture and lab material - Maintained expertise in physics topics of mechanics, waves, optics and thermodynamics and lab techniques not limited to error analysis and uncertainty, plotting tools, and photogate-Vernier Lab Pro. -Created extensive study material with detailed content and illustration for distribution during office hours to aid in better understanding of complex physics concepts.

Stony Brook, Ny, Us

-Employed various marketing strategies aimed at increasing outreach directly to alumni, parents, and supports of Stony Brook University to build rapport and acquire philanthropic support for the Stonybrook Fund for Excellence.-Used Wilson Bennet software to identify and contact potential donors and conducted cold calls to secure donations in support of Stony Brook University scholarships, programs, athletic teams, departments, and capital improvements-Established relationships between alumni and current University members through continuous communication encouraging successful recurring donors.

New York, New York, Us

-Gained hands-on experience in the field of Optometry by participating in various workshops relating to ocular health and mastering topics in ocular anatomy and physiology, visual perception, and visual neuroscience.-Participated in clinical rotations at the University Eye Center which showcased vision acuity, refraction tests, glaucoma test, and pupil dilation. - Employed various analytical and research skills to complete an oral research presentation on the Different Methods of Treatment of Age-Related Macular Degeneration.

-Acquired experience in grassroots advocacy by working closely with other non-profits, elected officials, and local communities. - Utilized Canva to create posters, flyers, pamphlets, brochures for the distribution and promotion of events.-Facilitated events at the United Nations, Academic Institutions and Places of Worship to advocate for refugees.-Participated in Capitol Hill Advocacy Day and spoke with US Representatives to pass policy H.R 3190 and H.R.649.

Bachelor Of Arts - Ba, Anthropology

Digital Marketing

Advanced Regents Dipoloma, Honors