Leads enterprise-wide web migration efforts.Develops and manages web pages and web content for the public website and internal portal. Responsible for all enterprise-wide social media and distributed content strategy to expand social audiences, increase engagement. boost recruitment and brand awareness.Develops social media policies and business rules of engagement for the public affairs community.Develops social media strategies for enterprise-wide recruiting efforts.Manages a team of public affairs specialists who manage day-to-day operations of more than 10 command-specific Facebook Pages.Responsible for maintaining two Facebook Pages, three Twitter accounts, a LinkedIn Company Page, a YouTube channel and an Instagram account.Creates and maintains an editorial calendar and communication plans.Runs monthly analytics reports based on metrics obtained from the activity on social media channels. Develops and delivers specialized training on web applications as well as social media best practices to the public affairs community.