Head Direct: Raúl Montenegro Vallarino. Country ManagerIn charge of the marketing, commercial ( DTT, UTT, Distributors, Government, Delivery services and new business development department

In charge of the marketing, commercial and new business development deparment. Trade Marketing, customer loyalty program “Club Cristalina”, Alliances & events, Digital marketing.Lead the strategic alliances to guarantee the impact of the brand on to the final consumer .Launching and execution of advertising and marketing campaigns, in ATL (Above The Line), BTL (Below The Line) execution of trade actions in different sales channels, as well as the development digital marketing… Show more In charge of the marketing, commercial and new business development deparment. Trade Marketing, customer loyalty program “Club Cristalina”, Alliances & events, Digital marketing.Lead the strategic alliances to guarantee the impact of the brand on to the final consumer .Launching and execution of advertising and marketing campaigns, in ATL (Above The Line), BTL (Below The Line) execution of trade actions in different sales channels, as well as the development digital marketing strategies and street marketing tactics. Development marketing plans and key messages brand in order to maximize and get brand awareness. Development strategies in order to increase customer loyalty and fidelity. Development commercial plan to reach residential and corporative new customers in order to increase delivery services. Leader of the multidisciplinary team of social responsibility committee. Responsible to development marketing strategies in new channels, Digital marketing E-commerce, . Sponsor to development C.R.M Model and technology platform.Achievements:●Design & Development of digital marketing strategy and different campaigns to social media. Development New Business models becoming to First Sales Channel to reach new customers "Delivery Channel". Reaching category leadership in digital marketing +43% market share●Development New Business models and strategies in order to increase market share in delivery Channel. increasing monthly average and reach growth +200%. Building Digital Platform to reach automatization process and defined KPI●Development and build new business alliances in order to maximize brand awareness, increasing the reach to other affinity groups and market segments.●Maintaining Cristalina leadership, reaching a growth of 25% above its category and their competitors. Show less

Head Direct: Roberto Rivera. Sales Director Dicarina Panamá is a commercial distributor responsible for commercial, distribution and trade execution of the leading brands in the world of mass consumed goods. From food and beverage to home and personal care. (Unilever, Del Monte, Kellog's Pringles, Clorox, Campbells, Mondelez and others).In charge of sales support department (Administrative support team, customer services department , trade accounts receivable department for… Show more Head Direct: Roberto Rivera. Sales Director Dicarina Panamá is a commercial distributor responsible for commercial, distribution and trade execution of the leading brands in the world of mass consumed goods. From food and beverage to home and personal care. (Unilever, Del Monte, Kellog's Pringles, Clorox, Campbells, Mondelez and others).In charge of sales support department (Administrative support team, customer services department , trade accounts receivable department for sales , for UTT channels (REY Group, Super 99, Xtra, Machetazo and independents groups, in order to deal commercial and sales strategies on time. Enlace between, sales marketing and finance departments to coordinate all activities that impact sales execution in order to guarantee internal process with high standards implementation. Responsible for supporting the Field Sales Management and supporting Sales Force tools. Responsable for sales department budget and sales headcount.Achievements:•Champion Lead by sales department for design implementation of automation tools effectiveness, through “Sales Force C.R.M Platform”, commercial execution and administration activities. .•Optimizing internal sales processes according to internal and market needs in order to achieve greater business efficiency.•Create trade accounts receivable department for sales in order to reduce the risks in accounts receivable, implement control process that impact account receivable.•Lead for implementation partnership with Universidad Tecnológica de Panamá in business and marketing certification for sales team in order to increase the technical and soft skills.•Design and implement performance indicators model for Key account administrator managers and administrative support team.•Lead by Sales to transition process Mondelez to Dicarina Distribution, in order to garatee , sales at the day one, on time. Show less

Head Direct: Maria Luisa Nardone. Health and Value Director.Responsible for providing strategic and operational leadership to ensure the execution of the access plan, access program, pricing policies, HEOR (Pharmacoeconomic) and drive the tender business to ensure growth in revenue and country objectives across all business units (GEP, GIP and VOC).-Coordinate access strategies with different Business Units to maximize portfolio access opportunities-Develop market… Show more Head Direct: Maria Luisa Nardone. Health and Value Director.Responsible for providing strategic and operational leadership to ensure the execution of the access plan, access program, pricing policies, HEOR (Pharmacoeconomic) and drive the tender business to ensure growth in revenue and country objectives across all business units (GEP, GIP and VOC).-Coordinate access strategies with different Business Units to maximize portfolio access opportunities-Develop market access product strategies for new and in-line portfolio that support the inclusion in payers’ institutional formularies. Show less

Management of high performance team, responsible areas: commercial and customer service department for private and institutional market, Sales Force effectiveness, Training, CRM and Market Research.Head Direct: Americo Lobo. Country Manager. Achievements:-Sales of $ 200 mio, 33.33% growth.-Commercial team consolidation and new talent developing.-Development Model to strengthen business skills for FFVV "Winning at Point of Sale"-Development of new training… Show more Management of high performance team, responsible areas: commercial and customer service department for private and institutional market, Sales Force effectiveness, Training, CRM and Market Research.Head Direct: Americo Lobo. Country Manager. Achievements:-Sales of $ 200 mio, 33.33% growth.-Commercial team consolidation and new talent developing.-Development Model to strengthen business skills for FFVV "Winning at Point of Sale"-Development of new training model "Sales School AZ" incorporating key elements to strengthen strategic competencies of different business teams.-Development and implementation of creative concept for integrating all departments of commercial services in order to achieve a position to internal and external customers of the Management of Commercial Services. "Our people Our Passion"-Development of Internal Campaign to increase motivation and team work for commercial services department "Our connection is the Key"-Strategic Project Leader to improve sales force effectiveness-Champion Project Leader for Venezuela "AZ Way of Marketing"-Champion Project Leader for Venezuela "New Channels"-Strategic Lead for Venezuela Coaching Program for District Managers.-Build Programs CRM department patients, Strategic Program Leader Patient AZ "Health connects us all" Show less

2011 - Cardiovascular Product Manager. Pre-Marketing New Cardiovascular Product. Xarelto.2010-2011 Sales and Marketing Manager. Head Direct: Olga Marina Alamo. Business unit Director Responsible: Sales ForceAchievements:-Jadelle (long-term contraception for 2010 reached a growth of 99% growth compared to previous years through the development of new businesses and new channels year). (Badan) -Including long-term contraceptives within FAMES program (Red public… Show more 2011 - Cardiovascular Product Manager. Pre-Marketing New Cardiovascular Product. Xarelto.2010-2011 Sales and Marketing Manager. Head Direct: Olga Marina Alamo. Business unit Director Responsible: Sales ForceAchievements:-Jadelle (long-term contraception for 2010 reached a growth of 99% growth compared to previous years through the development of new businesses and new channels year). (Badan) -Including long-term contraceptives within FAMES program (Red public University of Venezuela and different IVSS decentralized entities. Sales through mayors and governors with decentralized budget. Re-launching the market. Development and implementation of Local campaigns for the general public "know that under your skin" Show less

Head Direct: Luis Mario Jiménez. Business Unit DirectorAchievements:-Mirena (IUD) (Levonorgestrel Intrauterine System ); in 2010 reached a growth in values of 89% over the previous year and 85% in units through the development and implementation of Local Campaigns "My method of family planning" -The leadership of Bayer 51% Market Share in LC segment TRH established brands with Avaden, Progynova and brands like Angeliq (TRH) which reached 9.43% in recipes to Mat… Show more Head Direct: Luis Mario Jiménez. Business Unit DirectorAchievements:-Mirena (IUD) (Levonorgestrel Intrauterine System ); in 2010 reached a growth in values of 89% over the previous year and 85% in units through the development and implementation of Local Campaigns "My method of family planning" -The leadership of Bayer 51% Market Share in LC segment TRH established brands with Avaden, Progynova and brands like Angeliq (TRH) which reached 9.43% in recipes to Mat remained.-October 2008; achieving a growth of 42.23% over the Mat in the previous year. The original plan was 8% so the coverage was greater than 178%.-Maintaining leadership in reaching Mesigyna 2009, a Market Share of 86.72% in units and 85.2% local currency in no oral contraceptives market, use once a month through the development of local campaigns the general population. "Plan your life once a month." Marketing Strategy focused in trade marketing. Scientific and promotional strategy focused on gynecologists Primatologists focused on the treatment of adolescent patients. Show less

Responsible for: Marketing controlling-marketing, sales force effectiveness, market research and C.R.M.Head Direct: Karsten Schmit. Sales and Marketing DirectorAchievements:- Designing new policy of incentives including performance indicators with the vision of each business unit.-Design and implementation of change curve incentives effectively contributing to sales planning, minimizing risk levels and deviations from forecast.- Development Project Road to… Show more Responsible for: Marketing controlling-marketing, sales force effectiveness, market research and C.R.M.Head Direct: Karsten Schmit. Sales and Marketing DirectorAchievements:- Designing new policy of incentives including performance indicators with the vision of each business unit.-Design and implementation of change curve incentives effectively contributing to sales planning, minimizing risk levels and deviations from forecast.- Development Project Road to market (RTM), based on sales of transfer drugstores pharmacies.- Project Development and Implementation effectiveness pharmacy.-Development of the strategy for the new model Effectiveness Business Unit Specialized Therapeutics.-Leader income system implementation for promotional materials and medical samples. Show less

Achievements:-Representative pharmacy selected to participate in Breakthrough project to increase the effectiveness of Pfizer sales force. 2011- Award winning sales representative pharmacy Marketing. Pfizer 2011.

Achievements:-Project Leader restructuring Sales Force Integration Process Pfizer-Pharmacia and Parke Davis Pfizer- achieving optimal effectiveness for calculating equivalent representatives and specialties target line with the new organization.- Leader policy making process automation systems and incentives for Pfizer Parke-Davis, coordinating a multidisciplinary team that allowed define a system fair and productive compensation aligned to the objectives and according to the needs… Show more Achievements:-Project Leader restructuring Sales Force Integration Process Pfizer-Pharmacia and Parke Davis Pfizer- achieving optimal effectiveness for calculating equivalent representatives and specialties target line with the new organization.- Leader policy making process automation systems and incentives for Pfizer Parke-Davis, coordinating a multidisciplinary team that allowed define a system fair and productive compensation aligned to the objectives and according to the needs of the new organization.- Design in Support external process automation systems and structures DDD, by implementing Integrated System resources.-Managing in conjunction with the Systems team process automation Sales Force Pfizer (250) Show less