- Assist with developing strategic marketing plan for acquisition efforts relating to the Affordable Care Act (ACA) line of business.- Improve our digital experience with the creation and launch of a new website focused on simplistic content that matches the user journey. - Contribute to growth goals by working with cross-functional teams to create and implement Open Enrollment tactics to acquire new members to Highmark’s ACA segment and increase membership by 71%.- Lead acquisition efforts for our Medicaid program in the state of Delaware, increasing responses YOY by 123%.- Support message matrix creation to target messaging by various regions and segments based on tactics to speak on a more targeted level with prospects.- Analyze response trends to determine tactic effectiveness and utilize for future recommendations.- Facilitate market research to help with product development and member journey.- Manage department intern including project assignment, review and provide feedback on projects, and career development.

-Organized and tracked responses from various marketing campaigns and presented at results meetings with business partners.-Assisted with creation of Open Enrollment tactics such as direct mail, digital media, traditional, and email.-Aligned with business partners to create and implement tactics to get members to engage with their health plan and promote unique features of the plans to increase member understanding and satisfaction.-Led nine community health expos to help engage members and prospects with the Highmark brand and build loyalty in highly competitive areas.

-Sat on the board for the student run newspaper-Created a website and kept it up to date with new articles and pictures-Ran all social media platforms including Facebook, Twitter, and Instagram

-Responsible for a floor of 18 freshmen girls-Planned programs and events to get residents involved in the community-Mediated any disagreements or conflicts-Ensured safety in residents hall

-Worked remotely-Read through all of the current articles the company has published-Selected various sentences, quotes, and statistics for social media posting-Organized information for all postings into one document

- Focused on the marketing for the Highmark Direct Retail Insurance Stores- Helped to schedule, coordinate, and confirm wellness events at stores across the state- Proofed direct mail pieces for grammar, accuracy, and overall appearance before sending to members- Assisted in the evaluation and reporting of marketing campaign and sales strategy effectiveness- Worked to get Google 360 Images taken at each store and uploaded to improve our SEO- Wrote up marketing briefs for various projects

- Helped to prepare promotional items needed for events- Attended events as a representative- Inputted data from wellness checks into system- Called members of ongoing programs to ensure success of the program and take feedback to improve it in the future-Arranged for nurses to give health talks in local high schools

-Entrusted to count register and safe, along with run daily reports-Assisted customers by waiting on them at the window and preparing their orders-Made and decorated custom cakes for customers including special orders-Aided in helping new employees learn the roles of the job-Constantly checked and refilled low items to help stay ahead of customer rushes

-Assisted in various dance classes age ranges from 8-13-Made sure attendance was taken and students were prepared when class started-Learned the dance along with students and helped those who needed review-Ran class when teacher was unable to attend-Took notes for the teacher