Naomi Fukuda Email & Phone Number

Boston, Ma, Us

- Work Lead including both hands on in end-to-end research, strategic execution, and team oversight for Strategy & Innovation team. Moderator for live and virtual in-depth-interviews. - DEI ThinkTank and Sustainability team member (Diversity, Equity, & Inclusion). Provided advisory services to clients related to diversity, equity, and inclusion and environmental sustainability. Co-led 600 person virtual DEI workshop with interactive sessions and case study interviews in 2023.- Account Lead for Tech & Financial Services portfolio clients. Managed client relationships, created project definition and led team of multi-disciplinary researchers to . - Experience working with clients and audiences including: pharmaceuticals, health care professionals, financial services/banking, consumer tech manufacturing, consumer apparel, toys & games, children and parents, B2B audiences, public utilities

Fresno, California, Us

Senior Insights Associate (2016 - 2017)Insight Associate (2014 - 2016)- Drove front end innovation human centered design (HCD) process in collaboration with Innovation Managers, R&D, and Brand teams.- Led consumer insights to support a culture of deep consumer empathy, for new product development and existing core product optimization. - Managed, engaged, and conducted primary research with a proprietary consumer panel.- Designed and presented qualitative and quantitative results in visually engaging and actionable reports.

Senior Strategist (2013 - 2014)Strategist (2011 - 2013)- Advised Corporate Sustainability, Marketing, and HR leadership clients to integrate sustainability into the heart of the company, to help employees be happier, healthier, and find meaning in work, and, most of all, to find a voice for brands to tell an authentic story.- Planned and conducted expert and organizational stakeholder research to uncover insights about values, culture, and network relationships. These informed business strategy, goal setting, brand storytelling, and marketing.- Work with clients in: financial services, media, corporate foundation, social enterprise/non-profit, hospitality, packaged food, and wine

- In a dedicated PM and production role, collaborated with a cross-departmental project teams to provide project management customized to the needs of the project type, individuals and executive management. - Consulting engagement projects included consumer and employee/organizational research, secondary research, training curriculums, collateral and reporting creative development.- Proactively managed workflows, budgets, contract, and timeline.- Identified and engaged creative contractors, managed creative production.

New York, New York, Us

- Supported advertising account management for print, digital, and outdoor campaign execution.

- Worked in advising part-time for three years during undergraduate education.- Represented Advising Services in relationships with college faculty and administration, prospective students.- Counseled students on academic planning drawing upon in-depth knowledge of policy and curriculums.

Livonia, Michigan, Us

- Targeted Sampling and Media Solutions on the Consumer Packaged Goods account team- Supported project management, client contract management- Created and updated a bi-weekly Excel-based sales forecast report

Santa Cruz, Ca, Us

- Conducted competitive and category analysis from market research and retail store visits- Reported on marketing media opportunities including blogs, podcasts, and viral techniques

Bs, Business Administration, Marketing, Graphic Communications

Study Abroad Semester, International Business, Spanish Language

Extended Education