Client managementDigital marketingMarketing strategyContent writing (website content, blog posts, eDMs, customer journey emails, social media, ad copy, key messages, etc)SEO strategy, audits, action plans, writing and website updatesWebsite managementWebsite reviews/auditsBrand messaging and communicationsSocial media brand guidelinesSocial media management, engagement and content creationSocial media ad campaignsGoogle Ads (keywords, budgets, writing… Show more Client managementDigital marketingMarketing strategyContent writing (website content, blog posts, eDMs, customer journey emails, social media, ad copy, key messages, etc)SEO strategy, audits, action plans, writing and website updatesWebsite managementWebsite reviews/auditsBrand messaging and communicationsSocial media brand guidelinesSocial media management, engagement and content creationSocial media ad campaignsGoogle Ads (keywords, budgets, writing and creating campaigns and ads, etc)Monthly reportingProofing and editing the work of other team members Show less

Digital marketingBlog management and writingWriting all web and product content for Make It Mine and Essential Appliance RentalsMarketing campaignsWeb push, meta data and SEO contentCustomer journey mapping and alert content (email and SMS)Brand messaging and communicationsSocial media management and contentCustomer surveysProduct reviews

Managed online and social media engagement and email marketing for amcal.com.auDeveloped and managed a product review program (including the Amcal Review Club) that drives great user generated content. This included developing and rolling out a program that enables product reviews to be displayed in store (pharmacy industry first).Writing website content and internal and Member communication.Working with a CMS to update content in IBM Websphere for our websites. This included… Show more Managed online and social media engagement and email marketing for amcal.com.auDeveloped and managed a product review program (including the Amcal Review Club) that drives great user generated content. This included developing and rolling out a program that enables product reviews to be displayed in store (pharmacy industry first).Writing website content and internal and Member communication.Working with a CMS to update content in IBM Websphere for our websites. This included managing the Guardian Pharmacy website.Managed a program that enables our 400 Amcal and Guardian Member pharmacies to represent the brands and engage with their local communities via social media. This included developing social media guidelines and content.Managed a Multi Channel program for Members (pharmacies).Represented the Multi Channel team and presented at national Member (franchisee) conferences. Show less

Corporate CommunicationsMedia RelationsInternal CommunicationSocial MediaStakeholder RelationsWriting and editingPublic relations for personal care brands Max Factor, COVERGIRL, Bourjois, essence and ulta3.PR events

Communication strategiesMedia relationsSponsorship (Telstra Business Awards)Social media (Twitter, Facebook)Editor and writer for the Small Business Owner blogWriting and editingManaged the MYOB Business Monitor

Contract roles in communications/PR/media with Scope (not for profit), AMPR, VicRoads and Department of Human Services.