EFI is a billion-dollar company leading the transformation from analog to digital imaging with award-winning products in industries where colourful images matter.I lead a high-performing team that develops and executes demand generation and customer experience programs across 6 business units on a global scale in partnership with corporate and product marketing. Key responsibilities include continual optimization of EFI’s marketing operations workflow around data hygiene, lead management, demand generation, nurturing programs, customer support initiatives and channel enablement.Role highlights:- Spearheaded the migration of EFI from Adobe Campaign to Marketo in 6 months without the loss of data or disruption to the business. You can read about the project here:Part 1 - The Migration: https://bit.ly/2KOquSAPart 2 - Technology Onboarding: https://bit.ly/3767451- Primary stakeholder and decision maker in the marketing automation vendor selection. Own and continually evaluate EFI’s entire marketing technology stack for business fit and goals.- Implemented a lead scoring and lead management framework that allows sales to instantly provide feedback to marketing on lead quality. Developed messaging to re-engage cold leads.- Worked with sales management to develop SLAs on lead follow up and lead to opportunity conversion timeframes. Implemented automated "nudges" and messaging to help sales close deals.- Brought in new video sharing technology in support of nurturing and ABM programs.- Developed and enforced a data governance policy to comply with GDPR/CASL in partnership with our legal counsel.- Own marketing data strategy by driving continuous improvements to data quality and audience segmentation.- Standardized marketing analytics to cover all channels of demand generation.

Led a team responsible for the execution and analysis of all global demand generation programs and provided guidance and leadership on campaign best practices. Increased execution of worldwide marketing activity by 67% within 2 years. Focused on delivering a high level of lead qualification and conversion into sales-ready pipeline.Responsible for implementing and optimizing the tool for lead generation programs and reporting worldwide.Deliver high quality reporting for campaign performance and lead-to-opportunity conversion as these metrics drive regional marketing decisions and predict future growth.Lead business efforts to improve prospect data to develop a foundation for improved lead quality which is the direct result of numerous successful lead nurturing, engagement marketing and trigger-based campaigns.

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This community is made up of marketing professionals from a wide array of industries and backgrounds. We’ve got members who are experienced in multiple marketing automation platforms and a wide variety of marketing technology solutions.Today we're a growing community of Marketing Operations Professionals who love learning and collaborating with each other.You can join us here: https://marketingops.com

Recruited and built a small team responsible for the support and execution of all lead generation outbound communications within our marketing automation tool (Adobe Campaign, formerly Neolane).Owned the design and delivery of on-demand email marketing reporting and worked with field marketing teams where demand generation programs were successful and replicated in other territories.Responsible for consolidating all transactional customer communications such as renewal notices, product notifications and corporate announcements into one process, ensuring a quicker internal delivery turnaround and consistent end-user experience.Worked with stakeholders to define lead scoring rules and apply them within the business to create targeted campaigns and highly segmented nurturing programs.Worked with Channel Marketing and Channel Account Managers to develop campaigns for resellers and automate the Partner Onboarding Process. 
Delivered the business' first worldwide email split A/B test program across all geographies, driving a minimum 30% increase in open rates and doubling click through rates.

Brought Sophos’ e-marketing strategy from a sporadic, single-deployment model to a complex and integrated strategy that supports multiple areas of the business.Oversaw all global and regional email marketing campaigns; approximately 200-250 targeted campaigns a month across 7 languages. Advised regional teams on best practices and conducted various split tests to optimize campaign conversions.Led a virtual team of product marketing and content specialists to deliver optimized email campaigns that measured consistently higher than industry averages in the B2B technology space.Optimized outbound email programs to ensure they could be used by channel partners to deliver their own campaigns, ensuring smooth lead handover back to channel and internal performance reporting. Created, updated and maintained the automated Customer Lifecycle Program and Tech Support Post-Incidence Survey which utilized dynamic content to support the renewal and technical support teams.

Worked with global field marketing teams to create and execute all regional email marketing campaigns; approximately 100-150 campaigns a month across 5 languages.Offered guidance with regional monthly communication schedules and provided insight on email marketing best practices, CAN-SPAM rules and increasing deliverability. Monitored, tested and refined campaign effectiveness through split A/B testing to maximize response rates.Worked with a variety of internal teams (web, design, content, translation, IT) and external agencies to ensure communications complied with campaign requirements and scope, while taking into account regional differences.Developed custom email dashboards to allow the regions self-service access to their respective campaign reports. Worked with the web team to define tracking parameters to measure campaign success.Managed the monthly communication calendars for each region, and worked with global marketing managers and product management, worldwide, to generate campaigns for each region’s field marketing team.

Support Services Unlimited (SSU) is the association expert. With more than 50 years of experience managing non-profit, membership organizations, they possess the team, technique, and technology to help you succeed.Designed and executed customized email marketing campaigns for a variety of clients, including regular campaign analysis with strategic recommendations. Maintained various client websites and performed full web redesigns for multiple customers.

VeriChip is an injectable identification chip that can be inserted under the skin to provide biometric verification and is about the size of a grain of rice. Intended to function in much the same way a medical alert bracelet does by giving medical personnel life-saving information about a patient's history.Reporting to the VP of Marketing, I helped to create a cohesive digital brand presence on the web; created consumer Flash tutorials for selected products; designed product brochures, investor kits and data sheets.

Founded in 1918, the Canadian Mental Health Association (CMHA) is a national charity that helps maintain and improve mental health for all Canadians. As the nation-wide leader and champion for mental health, CMHA promotes the mental health of all and supports the resilience and recovery of people experiencing mental illness.Created brochures, newspaper advertisements, workbooks and other various communications materials as needed; updated and maintained the association website; sourced quotes from printers and suppliers to keep projects on budget; designed and put together Visions Magazine: BC’s Mental Health Journal.

Baum Publications Ltd. offers a variety of print and digital channels connecting readers and manufacturers in the construction, recycling & solid waste, underground infrastructure, and oil & gas industries.Created and executed email marketing campaigns directed at potential new subscribers; researched, edited and proofread articles for clarity and length.