Naomi Brown Email and Phone Number
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An experienced digital marketing and ecommerce professional. I have over 17 years of hands-on digital experience, working for a variety of organisations with a focus on retail ecommerce. My key skills include:- Strategy and optimisation of key customer acquistion channels including search, affiliates, social and display.- Particular expertise and success in building organic search growth with in-house resource.- Website UX optimisation including A/B and multivariant testing and implementation of improvements.- Management of on-site execution during key trading periods such as Black Friday.- Customer journey analysis and optimisation- Planning and strategy for key customer retention channels including email and social.- Agency management- In-depth ecommerce analytics with particular expertise in Google Analytics 4 (certified) and experience of Coremetrics and Webtrends. Advanced data analysis and presentation skills.- Recruitment, leadership and coaching of teams including marketing, technical and creative team members.- Running large budgets and P&L for ecommerce
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Head Of Digital MarketingThe Rug Company Apr 2021 - PresentLondon, GbRunning full digital marketing mix for luxury interiors brand - search, email, affiliates, social ads, display.
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Head Of EcommerceAsceno Nov 2019 - Aug 2020- Ecommerce & digital marketing for luxury fashion start-up- Website project management (new homepage, product page, category pages) on Shopify CMS. Including personalisation for international site visitors.- SEO strategy and implementation (keyword research, on site changes, improved rankings significantly - reached page 1 for 'silk pyjamas')- Day to day website management- Analytics including attribution modelling, report creation and goal/event setup (GA). -
Head Of EcommerceWex Photo Video Jul 2017 - Nov 2019London, London, GbResponsible for digital advertising (email, search, display, social) and website user experience (testing and development prioritisation). -
Digital Advertising ManagerWex Photo Video Mar 2014 - Jul 2017London, London, GbManagement of all paid digital media channels, including display, affiliates and search. Included strategy and implementation, and management of a small but growing team.
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Online Marketing ManagerHobbs Ltd Jul 2010 - Feb 2014London, England, GbHobbs is a high street women's fashion retailer, aimed at the premium end of the market. My role was to drive new customer acquisition and web traffic through a range of channels, setting up many areas from scratch. For the year ending Jan 2012 Hobbs online achieved a +50% growth in revenue.Main responsibilities:- Management of email marketing program including ESP selection, briefing of design and technical teams and project management for segmentation and mobile optimisation.- Paid Search - directly running campaigns for 2 years, followed by agency selection and management.- SEO agency management- Social media channel management and strategy.- Management of partner and affiliate relationships- Recruitment and management for a range of e-commerce team roles. -
Online Marketing ManagerFirebox.Com Aug 2006 - Jul 2010London, GbFirebox.com is a pure play online gift retailer, specialising in unique and unusual products. My role was to manage our email campaigns, search (directly managing PPC campaigns and using Adwords Editor), affiliates (award winning affiliate manager), social media and partnerships. I also recruited and managed an Online Marketing Assistant. -
Marketing ExecutiveCivica Oct 2004 - Aug 2006London, London, GbCivica is a company that produces software for the public sector. In this role I assisted on marketing campaigns including print catalogues, new CRM system, exhibitions and e-mail.
Naomi Brown Skills
Naomi Brown Education Details
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Kingston CollegeCim Professional Diploma -
University Of YorkEnglish And Related Literature
Frequently Asked Questions about Naomi Brown
What company does Naomi Brown work for?
Naomi Brown works for The Rug Company
What is Naomi Brown's role at the current company?
Naomi Brown's current role is Head Of Digital Marketing at The Rug Company.
What is Naomi Brown's email address?
Naomi Brown's email address is ni****@****l.co.uk
What is Naomi Brown's direct phone number?
Naomi Brown's direct phone number is +4416034*****
What schools did Naomi Brown attend?
Naomi Brown attended Kingston College, University Of York.
What are some of Naomi Brown's interests?
Naomi Brown has interest in Sci Fi Literature, Ecommerce, Gadgets, Fashion, Comics, Computer Games, Knitting.
What skills is Naomi Brown known for?
Naomi Brown has skills like Email Marketing, E Commerce, Affiliate Marketing, Online Marketing, Ppc, Online Advertising, Google Adwords, Seo, Google Analytics, Digital Marketing, Sem, Digital Media.
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