Art Director
Current• Collaborated with DBS's internal marketing team and vendors to develop and implement creative marketing concepts for the ‘Trust Your Spark’ campaign, focusing on internal branding and engagement initiatives that enhanced overall visibility within the organization.• Managed a team to ensure alignment with project goals, delivering high-impact visuals on time and within budget.• Streamlined processes by coordinating with various vendors, enhancing marketing initiatives and ensuring effective execution.• Conceptualized and executed internal ambient marketing campaigns, significantly boosting brand awareness.• Monitored project progress and team performance, providing guidance and support to achieve objectives.• Cultivated virality for the internal TikTok channel, GoNext, by developing engaging content that significantly increased viewership and brand awareness.• Implemented creative strategies to enhance audience interaction and engagement, contributing to the overall growth of the channel.• Collaborated with cross-functional teams to align content with broader marketing initiatives and ensure consistent brand messaging across platforms.• Produced and curated content for high-profile clients, including Restaurant Ibid, SJS Group, Tanuki Raw, and Singapore Recreation Club, ensuring brand consistency and audience engagement.• Led rebranding and reopening efforts for The Salted Plum, overseeing art direction for both interior and exterior design elements and creating graphics for social media and branding materials.• Utilized photography skills for various lifestyle and food and beverage photo shoots, enhancing brand storytelling with compelling visuals.• Developed and maintained content calendars for clients' social media platforms, ensuring strategic content delivery to maximize audience engagement and brand visibility.
