• Collaborated with DBS's internal marketing team and vendors to develop and implement creative marketing concepts for the ‘Trust Your Spark’ campaign, focusing on internal branding and engagement initiatives that enhanced overall visibility within the organization.• Managed a team to ensure alignment with project goals, delivering high-impact visuals on time and within budget.• Streamlined processes by coordinating with various vendors, enhancing marketing initiatives and ensuring effective execution.• Conceptualized and executed internal ambient marketing campaigns, significantly boosting brand awareness.• Monitored project progress and team performance, providing guidance and support to achieve objectives.• Cultivated virality for the internal TikTok channel, GoNext, by developing engaging content that significantly increased viewership and brand awareness.• Implemented creative strategies to enhance audience interaction and engagement, contributing to the overall growth of the channel.• Collaborated with cross-functional teams to align content with broader marketing initiatives and ensure consistent brand messaging across platforms.• Produced and curated content for high-profile clients, including Restaurant Ibid, SJS Group, Tanuki Raw, and Singapore Recreation Club, ensuring brand consistency and audience engagement.• Led rebranding and reopening efforts for The Salted Plum, overseeing art direction for both interior and exterior design elements and creating graphics for social media and branding materials.• Utilized photography skills for various lifestyle and food and beverage photo shoots, enhancing brand storytelling with compelling visuals.• Developed and maintained content calendars for clients' social media platforms, ensuring strategic content delivery to maximize audience engagement and brand visibility.

• Orchestrated comprehensive event branding and collateral development, including: art direction, social media content, merchandise design, signage, wayfinding, and banners.• Liaised with vendors to ensure the on-time delivery of event materials, maintaining project timelines and output standards.• Worked closely with the Director of Photography (DOP) to establish the visual tone and imagery for the event, ensuring alignment with the overall branding strategy.• Collaborated with the TikTok department to enhance publicity efforts, driving engagement and awareness for the event.• Assisted in the successful execution of Whimsikal The Festival, demonstrating meticulous planning and event management skills to enhance attendee experience and brand visibility.

• Interpreted creative briefs to drive the ideation and execution of successful campaign launches, focusing on always-on content marketing strategies.• Contributed to high-profile accounts including Suntory, Facebook, and M1, as well as internal Dentsu briefs, delivering impactful marketing solutions.• Conducted research on marketing trends to develop strategies tailored to the client's target audience, ensuring effective communication and message transmission across social media platforms.

• Revamped the company’s image, including logo design, product packaging, and e-commerce product thumbnails, to enhance brand visibility and consumer recognition.• Rebranded product thumbnails on platforms such as Shopee, Lazada, and Qoo10, resulting in an estimated 30% boost in sales.• Developed always-on content to create awareness for existing products, focusing on modeling product use and crafting concise descriptions to meet user needs more effectively.

• Participated in print production, overseeing color proofing and conducting press checks with printers to ensure high-quality output.• Executed design briefs using Adobe Creative Suite, focusing on literary publication layouts, covers, and the company’s social media content.• Consulted with clients to facilitate quick turnaround times for design changes, ensuring effective communication and alignment with project timelines for timely book launches.