Naomi Cooper Email & Phone Number

Oxford, United Kingdom

My primary role is to develop and deliver multi-channel communications strategies to achieve business and communications objectives. I employ a range of appropriate marcomms tools, including advertising, radio, print, digital, PR and internal, within agreed budgets. I manage art direction, deploy resources and buy goods and services. Other responsibilities include• Managing and maintaining strong relationships with agencies, suppliers, and OCC directorates. • Providing expert communications advice to Councillors, Directors, council officers and partners. • Developing and implementing new approach to campaign planning.• Acting as brand guardian for OCC brand, ensuring the council’s brand guidelines are understood and consistently applied. • Contributing to annual communications planning.• Managing online campaign activity such as editing and writing web content, social media posts, blogs, internal communications, creating digital adverts and working with community and partner channels.• Creating engaging media stories and developing relationships with media and stakeholder channels. • Designing materials for and representing the council at events, exhibitions and external meetings.

Westminster, London

Communications lead on high profile Defra policy areas such as invasive non-native species, tree and plant health and illegal wildlife trade. Main Duties· Devising and delivering proactive multi-channel campaigns for important announcements on environmental and animal issues, including behaviour change campaigns, announcements and events.· Responding to national media enquiries on a daily basis, including managing and coordinating responses across agencies and stakeholders on high profile media issues, such as tree disease outbreaks.· Providing expert communications advice, including briefing Ministers and Senior Civil Servants, setting up interviews, securing media coverage and drafting departmental and Ministerial lines.· Generating media coverage for and accompanying Ministers on visits.· Ensuring all communications (proactive and reactive) fit into wider departmental objectives and Government narratives.· Using creative social media techniques, such as Twitter Q&As with Ministers and experts, Storify and infographics as part of wider communications strategies.

Windsor

Fixed term appointment for copywriting project. Liaised on a daily basis with DofE participants, conducting interviews and producing case studies for media and website use. Hosted VIP guests during Gold Award Presentations at St. James’s Palace.

Surrey

Responsibilities involved day-to-day management of PR campaigns combining traditional, search, digital and social media PR across seven accounts, taking a leading role on three. Promoted from Junior Account Executive to Account Executive after five months, and Senior Account Executive after a further ten, I played a key role in a tight knit team to provide clients with tailored marketing and PR services. My main duties included media relations, coordinating PR campaigns and the day-to-day management of accounts.Main Duties· Acting as a day-to-day point of contact for my clients, addressing queries and presenting Press opportunities.· Drafting in-house copy such as press releases, case studies, blogs, e-shots and letters to the editor.· Understanding upcoming feature opportunities with my clients’ key journalists and facilitating Press one-to-ones, ensuring that spokespeople are fully briefed beforehand.· Monitoring the news and identifying opportunities to comment; drafting responses and issuing them to relevant media contacts, resulting in quality media coverage within valued publications.· Supporting clients in maintaining a high level of social media activity, from drafting corporate blog posts to directly managing their Twitter and LinkedIn profiles using Inbound Marketing software.· Working closely with the marketing team to align the PR and marketing activities, in addition to drafting eBook content for their lead nurturing processes.· Liaising with management to forward plan each client’s individual PR campaign to ensure that coverage targets are met and to identify areas where new materials need to be generated.· Tracking and measuring the impact of our PR activity, producing reports for each client on a monthly basis.· Recording press coverage. Preparing for and participating in client meetings and new business pitches.· Providing client event support, preparing marketing materials and conducting video interviews.

• BBC training in Broadcast and Written Journalism.• Presented and produced weekly programme for Cardiff FC MediaPlayer.• Organised charity events attended by press and players.• Conducted interviews with players and management for Press and media.

2:1 Bachelor'S Degree, English Literature And Language

Activities and Societies: Cardiff University Netball, Student Ambassador - Right to Play

Art Foundation (Distinction)

A2 Psychology (A) A2 English Literature (B) A2 Art (B)