Naphtali Rodriguez Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

United States

I am responsible for the creative output of a growing team of talented writers and digital artists. We handle; branding, identity, web design, ad campaign creation, creative strategy, video production and direction, events, story boarding, and audio. In my roll, I continue to push the idea that “content is king”, therefore, creative, relevant story telling is the key to consumer engagement. I consult with clients personally to ensure that the messaging and advertising is collaborative and on point for the marketing goals we are trying to achieve.

San Francisco

I was responsible for the creation of branding and visual positioning for a number of industryclients. I realized that visual story telling is the crux of any good sales pitch. Therefore, I usedtechniques ranging from in-situation mockups, logo/brand animation, music production,custom typography, traditional illustration and 3D Illustration, in order to bring ideas to lifeto sell the possibilities of the creative. In short, I am a well rounded artist skilled at creativeproblem solving in order to take any challenge to completion.

San Francisco Bay Area

As a member of the creative team, I was responsible for the design and management on a number of UI/UX projects for pharmaceutical clients. These projects were taken from pencil sketches to client presentation to digital implementation under my careful supervision. I approach my work with the caveat that good design can make all the difference when trying to make a sale and when leaving a positive impression with a user/customer.

London • Boston • New York • Los Angeles • San Francisco

Created logos, branding materials, campaigns, illustrations, marketing collateral, mobile apps, and web sites for clients such as: Kind Courier, Persuasive Presentations, Savewise.com, Fleetwood Solicitors UK, DC Public Relations UK, Red Pine Timber Company UK

As a member of the marketing team, I was responsible for developing company-wide branding standards, and as a result implementing a unified look and feel for the company’s presence throughout the US. This was executed by utilizing digital technologies, multimedia, interactive flash product demonstrations, video product demonstrations and online video promotions, all supported with print campaigns. In addition to this I art directed brand logo creation, brand icon creation and user interfaces for mobile web, mobile apps and websites.

London • Boston • New York • Los Angeles • San Francisco

Created logos, branding materials, campaigns, illustrations, marketing collateral, mobile apps, and web sites for clients such as: San Francisco Triathlon Club, Viscera Inc., Williams-Sonoma Inc., WonderBar Boston Inc., Young and Rubicam Advertising Inc.

Responsible for the art direction of illustration, print and design, logo creation, advertising character design, and typography for various food clients including Columbus Meats, Ooba Beverages, Le Tourment Vert and KettlePop Popcorn. I was also tasked with improving the efficiency of the production studio to increase communication and creative workflow.

London • Boston • New York • Los Angeles • San Francisco

Created logos, branding materials, campaigns, illustrations, marketing collateral, mobile apps, and web sites for clients such as: Giant Healthcare Inc., Headquarters Advertising Inc., Los Angeles Department of Water and Power

Responsible for managing all aspects of art direction and design for a variety of pharmaceutical clients including Neutrogena and the OrthoNeutrogena brands, Prograf, Abbott, Depomed, Intralase, Connetics, Myogen and Gilead. In addition to this I was also responsible for mentoring and training junior production artists, helping them become an effective and efficient part of the production studio.

After successfully completing a freelance stint at Headquarter Advertising and Gap Inc., at Y&R my talent was discovered. My responsibilities grew to include design, art direction and production for pitch materials and various clients such as Chevron, Sun Maid Raisins, Hitachi, Wellpoint, Polycom, and Radio Shack. I also provided monthly art direction and design for the ExtraMile Markets point of purchase campaign.

London • Boston • New York • Los Angeles • San Francisco

Created logos, branding materials, campaigns, illustrations, marketing collateral, mobile apps, and web sites for clients such as: Center for Asian American Media, Center for Culinary Development, Consulate General of Canada, FilmArts Foundation, Gap Inc.

I worked under the direction of the Vice President of Marketing as the only in-house art director, responsible for the creation of all promotional material and marketing ads. I also provided direction and management to various print companies for quality control on printed materials. I developed and created logos, characters, brochures, newsletters, posters, programs, signs, ads, invitations and web sites (e.g. www.celebrityseries.org)

London • Boston • New York • Los Angeles • San Francisco

Created logos, branding materials, campaigns, illustrations, marketing collateral, mobileapps, and web sites for clients such as: American Automotive Association (AAA), American College of Traditional Chinese Medicine, Boston College School of Law, Boston Dance Alliance.