Narasimha Murthy D Email & Phone Number

Bengaluru, Karnataka, India

India

•Working for the client Hitachi America Ltd•Leading the marketing automation and marketing operations to drive engagement with customers.• Building robust nurture programs to engage product blogs to educate the customer and prospects• Setting up Marketo web personalization and providing reporting to show the conversion from web personalization.• Hosting webinar, virtual events and tradeshows for better customer experience of our product and services.• Setting up lead lifecycle stage and lead scoring model to drive marketing and sales alignments, that drives business to improve customer engagement.• Strong expertise in Adobe Marketo.• Integrating Adobe Marketo with Martech stacks using out of the box integration and launchpoints.( Marketo <-> Drift Chatbot, Marketo<-> Zoominfo,Lead space, Marketo <->on24, Zoom, Marketo Marketo <-> Linkedin )

Bangalore

• Setting up campaigns and measuring their performance.• Building the Marketing automation, Web & CRM architecture.• Work closely with the product and sales team to drive growth.• Maintained the database of marketing contacts who had opted-in to receive marketing emails.• Responsible for analyzing the competition and market space.• Formed strategic marketing partnerships to increase brand recognition, reach and reputation.• Analyzed marketing data and altering email marketing plans as they were in progress.• Responsible for finding new ways to utilize email marketing in all Internet marketing campaigns.• Good experience in running PPI, CPA and CPI campaigns.• Prepare and execute lead generation campaigns for companies own products to generate leads.• Managed the creation, execution, and delivery of newsletters and email campaigns reaching over 1 million subscribers.• Created optimize images for web pages and e-mail templates using Adobe Photoshop.• Conducted A/B testing on landing pages to hone copy, driving subscriber increases of up to 70% across multiple newsletters.• Segmenting list based on opening behavior, City etc. To optimize campaigns and get better conversion.• Established ethical standards and ensure legal compliance related to email and online data by establishing formal policies and guidelines.• Played a key role in building strong relationships with affiliates and business partners.• Insightful analysis of previously sent campaigns to meet Weekly and monthly Targets. Making performance reports of Campaigns based on e-mail sent, Email Opens, Clicks, Leads, Revenue.

Bengaluru Area, India

Marketing Automation Specialists Creating HTML emails, landing pages, registration pages while utilizing approved templates, or building from scratch.Design and Implement templates for emails, forms, web landing pages, campaigns, processing steps, events, global suppression lists, and integrated global program.Execute data tasks including segmentations, smart list generation, and waterfall report and leveraging Marketo data management campaigns to maintain the database.Manage various email campaigns, including the template designs, calls-to-action, and contentused in our email sends.Troubleshoot technical issues related to HTML templates, responsive design, list segmentationand other aspects of email execution.Design, implement and maintain day-to-day email activities in Marketo. Setup campaigns inSalesforce.comTrack and analyze the performance of marketing automation campaigns.Edit email templates utilizing HTML and CSS as needed to meet the needs of our team andcustomers.Design and develop the Dynamic programs for the different regions.Partner with other team members to backfill, update, and make changes to our marketingautomation rules/triggers.Managing Webinar, Roadshow, TradeshowDesign and develop the program for On-Going webinars and On-Demand Webinars.Standardization of lists and uploading the lists in various programs for campaign execution.

Chennai Area, India

• Marketing Analysis & Research based on the Industries.• Lead Management with the use of tools such as saleslogix (infor) CRM Email Marketing. • Solid research and analytical skills.• Performing secondary research to gather data about different industries.• Database Development – By researching and adding new Accounts Contacts details in the CRM. • Assisting global marketing campaigns by providing potential leads generated by the CRM tools.• Managing the leads that are generated through campaigns.• Performing Pre-sales activity to bring in new business opportunities.• Creating Pre-sales opportunities for the sales executives.• Collaborating with sales and marketing team for easy deployment of campaigns.• Conducting the lead generation and related activities.• Creating and deploying campaigns, creating forms, emails, landing pages, Programs.• Ability to identify new prospects within an industry.• Ability to use Saleslogic Software (CRM).• Building Quires for extracting of data from sales logic. • Producing reports demonstrating effectiveness of all activities.• Providing various reports based on the request of the AE’s by building queries in the CRM.