Narayanan Ps Email & Phone Number

Entered food retail as an entrepreneur after close to 20 years of total work life, of which over 18 years have been in the area of market research. In MR, have exposure to Industrial / B2B research & Consumer research, with exposure across Middle East, North Africa and Pakistan in addition to the Indian market. Experience across sectors like Automotive (2 wheelers, 4 wheelers, commercial vehicles & farm equipment vehicles); Ancillaries like tyre & Petroleum; Telecom handsets, telecom service providers, Personal care (like soaps & deodorants); Food & Beverages (CSDs, milk, chocolates, confectionery, snacks, juices & baby foods) and Insurance sectors. The areas of work includes:- Brand Research (studies that go into developing & monitoring brand strategies; like Brand Tracks, Brand Equity Studies, Pricing studies, U&A studies, Segmentation studies); - Communication Research (studies that go into developing & monitoring communication strategies; like pre-testing, post communication evaluations)- Product Acceptance tests in Automotive (both static and dynamic clinics)- Adhoc studies like lost customer evaluations, concept testing, conjoint studies & quality rating studies