Responsible for leading and driving the omnichannel user experience strategy, design and implementation across all digital platforms/applications and was instrumental in the organization achieving an increase in customer retention over the last 5 years.Steered the discovery process and collaborated with the product development team to analyze and gain a holistic understanding of the business and derived functional requirements of the proposed system, brainstormed solutions based on business priorities, established design principles and developed models and concepts to fit.Collaborated with marketing & sales team to prepare winning proposals through accurate analysis of requirements outlined in project soliciting documents, supported them with compelling pre-sale project demos when deemed necessary to convey early concepts and consistently helped improve project conversions over the last 5 years. Streamlined key UX processes to enable a seamless transition from design to development, achieved optimum project efficiency, with an excellent on-time completion rate and pixel perfect implementation of designs.Led the design and implementation of a comprehensive design system to standardize the quality of UX for application back-ends built by the organization.Hired new talent, led, mentored and coached a team of UX professionals that included UX Managers, Leads, Researchers, Designers and Developers to form a strong UX practice for the organization. Reduced negative attrition rate in the department.Reported directly to the CEO (Chief Executive Officer) and owned all things UX, in the organization.