Narayanan Balasubramanian

Narayanan Balasubramanian Email and Phone Number

Seasoned Product Marketer | Growth Marketing | SaaS Marketer | B2B GTM Strategist | Digital & Brand @ DVEO
Narayanan Balasubramanian's Location
Chennai, Tamil Nadu, India, India
About Narayanan Balasubramanian

Seasoned brand story teller and creative Marketing Leader, Brand strategist and Martech professional who loves building brands and making them sustainable. Strongly passionate about brand development, positioning, and driving brand growth in regional and national markets based on targeted consumer and market insights. Proven track record of creating exciting, effective campaigns, based on opportunities identified in deep customer research and market understanding which contributes to the short-term and long-term growth of the brand.Specialties: 10+ years of Seasoned Marketing professional experience in Product Marketing, Saas Marketing, GTM, Brand development, communication, and strategy, Brand marketing, Advertising (ATL), Offline Marketing, Integrated marketing, Martech, Campaign Management, SEM, SMM.

Narayanan Balasubramanian's Current Company Details
DVEO

Dveo

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Seasoned Product Marketer | Growth Marketing | SaaS Marketer | B2B GTM Strategist | Digital & Brand
Narayanan Balasubramanian Work Experience Details
  • Dveo
    Head Product Marketing And Brand Apac
    Dveo Jan 2022 - Present
    San Diego, California, United States
  • Carbonate
    Brand & Product Marketing Manager
    Carbonate Aug 2021 - Jan 2022
    Singapore
    Brand Consultant for Carbonate PTE
  • Purplestream Convergence
    Head Of Brand Marketing & Product
    Purplestream Convergence Mar 2015 - Aug 2021
    Chennai, Tamil Nadu, India
    ✔ Played a critical role in improving the brand perception by conceptualizing the right brand stories & collaborating with key media publications.✔ Streamlined brand communication & content across customer touchpoints, resulting in increased engagement levels✔Map customer journey across brand touchpoints and devise media & content strategy✔Streamline brand communication across Verticals & Standardize marketing collaterals✔Develop strategic media partnerships for building positive brand perception for growth marketing✔Develop website strategy - Overall revamp and overhaul of the website✔Plan & execute marketing campaigns, including SEO/SEM, email, social media & display advertising✔Manage & improve online brand reputation on regular intervals
  • Harsons Ar India Retail & Decoration Private Limited
    Marcom & Social Marketing Specialist
    Harsons Ar India Retail & Decoration Private Limited Mar 2014 - Feb 2015
    Chennai Area, India
    ✔ Design a calendar of marketing activities for achieving business goals & revenue target✔ Increased Mall walkins by 40%✔Initiate, develop, plan, implement and monitor marketing communicationinitiatives/activities/events✔Oversee and monitor all marketing production and vendor selection criteria/processesDevelop sales plans and strategies to solicit sponsorship revenue from advertisers, promoters, and partners.✔Digital Campaign Management, Media Planning/Buying, Content Strategy & analyticstrackingKey Responsibilities:Analyzing, developing, and implementing various marketing strategies like annual Budgetplans, Mall promotions, Tenant relations, Cross Promotions, Brand Space Management forvarious malls across South India.
  • Landmark Group
    Regional Marketing
    Landmark Group Jun 2012 - Mar 2014
    Chennai Area, India
    ✔Responsible for Marcom activities for group brands in the region.✔BTL activations of Lifestyle, Max, Home Centre, Splash, Bossini brands in the region✔Event Planning, Promotions Execution (Tracking of promotion & Performance Analysis).✔Customer Loyalty Program Management (Meeting Enrollment& Conversion targets✔Increase Brand Awareness (Cross Promotions, Tie-up with External brands).✔Meeting Targets of SOH and SOR and vendor management✔Launched 5 new stores namely lifestyle, Home Centre, and splash during my tenure inChennai & Coimbatore.✔Planned, Organized, and executed marketing strategy, brand awareness campaign toimprove walk-ins and conversion across all stores
  • Lifestyle International Pvt Ltd
    Marketing Internship
    Lifestyle International Pvt Ltd Mar 2012 - May 2012
    Chennai
  • Bennett, Coleman And Co. Ltd. (Times Group)
    Marketing Intern
    Bennett, Coleman And Co. Ltd. (Times Group) May 2011 - Jun 2011
    Chennai

Narayanan Balasubramanian Skills

Brand Management Marketing Communications Team Management Marketing Management Market Research Marketing Strategy Social Media Marketing Advertising Merchandising Crm Event Management Media Planning Strategy Sales Marketing Management Retail Btl Activations New Product Implementations Digital Marketing Facebook Marketing Customer Relationship Management Brand Awareness Google Adwords Conceptualizer Google Adwords Professional Radio Advertising Display Advertising B2b Marketing Business Strategy

Narayanan Balasubramanian Education Details

Frequently Asked Questions about Narayanan Balasubramanian

What company does Narayanan Balasubramanian work for?

Narayanan Balasubramanian works for Dveo

What is Narayanan Balasubramanian's role at the current company?

Narayanan Balasubramanian's current role is Seasoned Product Marketer | Growth Marketing | SaaS Marketer | B2B GTM Strategist | Digital & Brand.

What schools did Narayanan Balasubramanian attend?

Narayanan Balasubramanian attended Srm University, Guru Nanak College.

What are some of Narayanan Balasubramanian's interests?

Narayanan Balasubramanian has interest in Social Services, Arts And Culture.

What skills is Narayanan Balasubramanian known for?

Narayanan Balasubramanian has skills like Brand Management, Marketing Communications, Team Management, Marketing, Management, Market Research, Marketing Strategy, Social Media Marketing, Advertising, Merchandising, Crm, Event Management.

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