An accomplished BTL professional with over two decades of experience, I have played a pivotal role in promoting and elevating the profiles of diverse brands spanning FMCG, Lifestyle, Media, Sports, Automobile, Insurance, Fashion, Cosmetics, and GE Channels. My expertise lies in orchestrating impactful Below-the-Line (BTL) campaigns that drive awareness and engagement.In my current position as Group Head - Productions - Events & Activations at Hyperlink Brand Solutions Pvt Ltd, I am entrusted with key responsibilities such as Project Planning, Budgeting, Team Management, Profit Centre Management, Vendor Management, and Client Management.Throughout my career, I have collaborated with leading experiential agencies, where my journey has evolved from hands-on execution in on-ground activations to establishing a robust associate network. In recent years, my focus has shifted towards effective team and client management.My skill set encompasses proficiency in Brand Activations, Integrated Marketing Campaigns, and strategic Brand BTL Calendar Planning. I bring a wealth of professional support backed by a PGDM: Hybrid MBA from Welingkar Institute of Management Development & Research