Narcisa Lupu Email & Phone Number

United Kingdom

London, England, United Kingdom

• Continuation of work from Digital Detox, having been acquired by EY in July 2022.
• Facilitated the go-to-market strategy and market integration plan for EY’s new digital engineering and emerging technology capability in UK&I
• Launched an event series to expose the team to API-driven technologies and potential technology partners
• Secured two pieces of thought leadership in Computer Weekly by collaborating with EY’s PR agency
• Community and Content Lead for EY’s Design and Engineering Academy, working with different stakeholders to curate and enhance content on the Academy, which led to 75% increase in overall content
• Consulted and activated a communications workstream for the Innovation and Emerging Tech team of a Financial Services client to raise awareness of their capabilities and engage with business stakeholders

• Executed brand-led multi-channel marketing campaigns and tech-led content to build brand awareness, acquire new customers and help nurture potential customers through the sales funnel, which led to 50% growth in both.
• Revamped the brand’s presence across multiple social media channels and achieved a 16% engagement rate and a 40% growth in the number of followers
• Championed the thought leadership and external speaking strategy and reached nearly 50% increase in the number of speaking slots at global tech conferences and community events
• Completed 10 business awards applications with a 50%-win rate
• Established a bi-monthly newsletter with an open rate of over 50% and a 35% growth rate in the number of subscribers compared to the previous year
• Implemented SEO and PPC activities to drive acquisition, conversion and retention as well as positioning in the market, reaching number one in organic Google searches

• Developed a content marketing strategy and produced tech-led content such as website copy, blogs and social media, achieving 80% increase in website content
• Owner of the content and events calendars
• Conducted web and social media performance analysis to deliver statistics around reach, engagement, brand awareness, footprint and new opportunities added to pipeline
• Created a monthly diary series and managed a content and social media campaign around digital sustainability which led to increased awareness and securing a first client project in this new market
• Planned and executed email marketing and retargeting campaigns using the HubSpot Marketing Hub to drive new leads and help nurture existing customers through the sales funnel
• Pitched and secured PR coverage in over 30 free publications, achieving a 65% increase

London, United Kingdom

London, United Kingdom

• Successfully launched the first HR/Operations FAQ page and contributed to the Employee Handbook development by liaising with lawyers from the UK and US.
• Implemented the first fixed asset register for the UK and US offices, which decreased expenditures by 15% (£35k).
• Created an HR dashboard and implemented onboarding and quarterly employee surveys to enhance the overall employee performance.
• Implemented the first organizational chart as well as a welcome kit for new hires.
• Managed the on/off-boarding processes, background checks, GDPR compliance, new starter orientation training and reviewed contracts.
• Maintained a great company culture by organizing team summits for 80 people, monthly team building activities, and monthly birthday parties.

London, United Kingdom

• Managed 10 team members, set deadlines, and identified areas for new training.
• Excellent customer service skills and ability to build relationships at all levels as demonstrated by receiving employee of the month in four consecutive months in 2017.
• Coordinated the participation of the branch in the seasonal Canary Wharf Fashion Show, which increased sales performance by 30% over the last event.
• Implemented a 15% corporate discount available to certain corporate clients, which successfully increased sales by 10% versus previous year.
• Coached and supported the team to meet CRM targets, which increased by 10% versus previous year.

Bachelor Of Arts (Ba), Public Relations, Advertising, And Media, First-Class Honours

Cim Level 4 Certificate In Professional Digital Marketing, Marketing, Distinction

Activities and Societies: Applied marketing, marketing theory, general marketing, marketing strategy, planning marketing campaigns.