Fashion Consultant
CurrentPROFILE – NARENDRA KUMAR- Creative Shape Shifter. Narendra Kumar was a part of the second graduating class from National Institute of Fashion Technology (NIFT) New Delhi in 1990.Started own label Narendra Kumar in 2000, the brand within 12 years was listed as one of the best men's brands in the world by the international editions of Esquire's Magazine’s ‘50 Best Mens Stores in the World ‘ for their curated list of leading men's fashion globally. Nari, is currently the Creative Head for Amazon Fashion India. He has worked on conceptualizing the fashion cell & building the core team to launch Amazon Fashion. He also looks after social media activities, editorial content, range forecast and brand alliances. Additionally he was instrumental in setting up the imaging studio for Amazon.Designed for and styled Mr. Amitabh Bachchan for 'Kaun Banega Crorepati' season 8, association with Bollywood goes a long way, styling films such as Fashion, No Smoking, Blue etc. Personal Stylist to many Indian film celebrities and sports personalities. Brand Ambassador for Swiss International Airlines in India for 6 years. India's first Fashion Editor setting up the first international fashion magazine ELLE in India, by creating the concept of a fashion editor for the very first time in the country.He is on the board of advisory members for the Lakme Fashion Week and helped in conceptualizing the implementation of a fashion week in India. Consultant for many of India's leading textile mills such as Raymonds, Reid and Taylor, Grasim, Arvind Brands, as well as Madura Brands. In addition to this he has also helped conceptualized and launched the AND label. Developed the work wear line for WESTSIDE as well as their youth brand Nuon launching them at fashion week. Written and Directed , India’s first Film Fashion to be selected as BEST FASHION FILM , Berlin Film Festival 22’ also ‘The Marriage of Shayla Patel ‘ which opened the Brisbane International Film Festival in 2017
