• 9+ years of working experience in developing Web based products & Digital Marketing.• Generating new product ideas, enhancements to existing product.• Track and improve key product metrics and monitor those metrics.• Understanding customer needs and consumer behavior through research & feedback.• Analyzing product metrics regularly and use the learning for product innovations.• Innovating and delivering products that differentiate us from competition (new products as well as enhancements to existing products.).• Pre & Post launch testing and resolve design, navigation and functionality issues.• Conducting regular competition analysis and recommending plan of action to senior management.• Providing product related inputs Customer care teams.• Conducting surveys among the users with regard to product & services to improve the same.• Running campaigns targeting various segments of audience on Social Media to generate leads.• Tracking and analyzing effectiveness of campaigns.
Listed skills include Competitive Analysis, E Commerce, Analytics, Lead Generation, and 16 others.