1. Brand Strategy Development: - Developed and implemented effective brand strategies to position the company’s products in the market. - Conducted market research to identify consumer trends, preferences, and competitor activities.2. Marketing Campaigns: - Planned and executed marketing campaigns to promote products nationwide. - Managed budgets and ensured campaigns were delivered on time and within scope. - Collaborated with advertising agencies and… Show more 1. Brand Strategy Development: - Developed and implemented effective brand strategies to position the company’s products in the market. - Conducted market research to identify consumer trends, preferences, and competitor activities.2. Marketing Campaigns: - Planned and executed marketing campaigns to promote products nationwide. - Managed budgets and ensured campaigns were delivered on time and within scope. - Collaborated with advertising agencies and media partners to create impactful campaigns.3. Product Launches and Promotions: - Managed product launches, including packaging design, pricing strategy, and distribution channels. - Developed promotional strategies to increase product visibility and drive sales.4. Market Analysis and Planning: - Analyzed market conditions and consumer behavior to identify growth opportunities. - Developed annual marketing plans and budgets aligned with business objectives.5. Brand Communication: - Maintained brand integrity across all marketing initiatives and communications. - Ensured brand consistency and integrity in all marketing and communication efforts.6. Stakeholder Management: - Collaborated with sales teams, product development, and other departments to ensure alignment in marketing strategies. - Effectively communicated marketing plans and results to stakeholders and senior management. - Built and maintained relationships with key stakeholders in the industry. Show less

Accounts managed: Dabur Vatika, Dabur Real Activ, Dabur Hommade, Rajnigandha Silver Pearls, Hamdard and Rangriti- Implementing Marcom objectives and brand TVCs for Dabur Vatika, Dabur Real Activ, Dabur Hommade, Hamdard. - Successfully executed and delivered 3 celebrity led TVC's for Dabur Real Activ and Dabur Vatika - Handled Spring Summer and Autumn Winter celebrity campaign shoots for Rangriti - Actively participated in multiple new account pitches

Brands Handled: Magicbricks and Blueair

Brands: Everest Industries and Experion Developer - Created communication strategies and campaigns for the new product launch for Everest Industries and Experion Developer- Successfully launched a campaign for Experion Developer to target customers in US market - Worked closely with planning team to acquire market share in new launched product category

Brands: Shalimar Paints, Radico Khaitan, Homestead and LCOVE- Developed brand identity for LCOVE- Created communication strategy and for the launch of Shalimar Paints new products - Created launch and follow up campaign for Homestead's Housing Project- Conducted market research for the launch of Radico's RTD - Developed follow up campaign for Magic Moment

Client Servicing, Product Launch, Strategic Communication Plan, work in coordination with Creative, Studio, Production Departments of Advertising Agency

Business Development, Client Servicing, Project Launch, Advertising Release, Media Relations.