Heading Brand Marketing for Mumbai Metro One, responsible for the commuter experience, ridership numbers, non fare box revenue, customer care and digital presence. Have over achieved all numbers, setup a SAP based CRM system first of its kind in industry, build digital presence and created many crowd sourced campaigns like Majhi Metro, chal Rang De, Majhi Metro Music and won many marketing awards for the same. Build innovative products like QR code based mobile ticketing, mumbai metro app etc to enhance commuter experience

Large account management, business development, Communication planning,Strategic thinking, implementation of global planning tools & research in india. Managed two challenging portfolios during my stint at Kinetic:- Lead Business Planner - Hindustan Unilever Limited OOH account vertical July 2009 –December 2010- Head Business Intelligence & Strategy till June 2009Won awards for our surf, Fair & Lovely & Dove campaign

Joined as a startup ‘one of its kind’ project of education loans for Indian students that offers unique combination of 'creating value' for all stakeholders and also touching lives of people & their families. Created Brand from scratch and also build sales channels like colleges, education consultants etc thus driving numbers. currently credila is part of HDFC

•Conceptualization and execution of all centralized programs for branch activities•Planning and implementation of contests and campaigns in coordination with the product teams of various business groups•Development of alternate channels of communication to reach out to target customers and popularize the branch as a preferred channel •Planning and coordination for training and development of required training material and marketing tools for new recruits into the business during the year