As the Managing Director and Board Member of the Association of Indian Independent Music (A11M), my days are fueled by a passion for empowering independent artists and shaping the future of Indian music. My role is multifaceted, demanding both strategic vision and hands-on execution:- Developing and implementing business strategies to champion the rights and interests of independent music members.- Forging meaningful partnerships with industry stakeholders, streaming platforms, and policymakers to create a conducive ecosystem for independent music to thrive.- Providing essential resources, educational workshops, and advocacy initiatives to equip our members with the tools they need to succeed.- Fostering a vibrant inclusive community that celebrates the diverse sounds and voices of independent Indian music.- Staying abreast of industry trends, legal matters, and technological advancements to ensure A11M remains at the forefront of the independent music scene.

- Developing high-quality business strategies and plans ensuring their alignment with short-term and long-term objectives- Leading and motivating subordinates to advance employee engagement develop a high performing managerial team- Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission.- Enforce adherence to legal guidelines and in-house policies to maintain the company’s legality and business ethics.- Reviewing, moderating and distributing clients' music with the digital team and ensuring all metadata is correct prior and after release has been distributed.- Negotiating and Agreeing to Contracts.- Partnering with new services and platform.

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- Reviewing all releases submitted and making sure they meet partner requirements.- Preparing all files and metadata for delivery to partners.- Delivering files and metadata to SonoSuite (delivery platform) for delivery to iTunes, Google Play, Spotify etc.

- Reviewing and ingesting newly delivered content to our platform ensuring it meets our requirements.- Negotiating agreements and deals.- Promoting content on the service and recommending releases to customers.- Establishing Delivery feeds.- Sales Reporting. Reporting sales back to providers, sales team of products that sold.