💎💎 Turno(Bangalore) is a Stellaris+Avaana funded commercial 3W EVs platform headed by Ex Zoomcar guys. Turno provides expert vehicle selection for different use cases, financing, battery optimisation and buyback. 💎💎At Turno, I run Marketing, Branding and Growth strategy. Set up 3 channels of Growth in 6 months - Digital marketing, Website, and Phone Sales; Scaled up to capture 70% of the market share of Commerical 3W EVs in Bangalore. I set up the branding - positioning, content strategy, and social assets to deliver the brand promise to customers.➢ Scaled Performance Marketing to deliver 8K+ leads per month. Optimised CPL, Modelled Growth, iterated on creatives for higher CTRs, and set up dashboards for faster decision making.➢ Iterated on multiple versions of turno.club website and set up landing pages to capture leads. ➢ Set up the Phone Sales team, process, script, communication, and training to deliver > 50% growth month on month.➢ Built Brand Deck, Logo, Tagline, customer personas, brand strategy working with high quality consultants and agencies; Converted strategy into actionable templates for Performance, Social channels, and video. Created a very large content bank with a strong in-house team; Set up social assets and a unique voice of the brand through quality content.

★★ At K12, I ran ZERO to ONE projects; I took multiple products/projects/business verticals from idea to 1st phase of growth.💎💎 New Business Verticals (May 2020- May 2022) 💎 💎➢ Launched 70+ hands-on learning kits and board games for 3-14 yr olds on http://mysparklebox.com/ across 8 categories. By Nov 2021, sold 6k units a month.➢ Built live coding tuitions http://codemeeple.com/ expanded to http://plufo.com/ ~ 500 daily users.➢ Built and delivered a homeschooling product for 2-6 yr olds http://sparklebox.school/ - 1k+ users➢ Built Unleash Games (7 apps live on playstore) for math, science.➢ Published 80+ children's picture books and Early Readers.💎💎Marketing, Branding, B2C sales (May 2020 - May 2022)💎💎➢ Performance Marketing - strategised on DM with daily budgets of upto 1L➢ Social Media - Planned social media calendars, tracked daily growth metrics for 6 brands.➢ Youtube Content and Strategy - Developed 6 channels with ~ 10K total watch hours➢ Offline Creatives - for school admissions, RWA events, Giveaways➢ Marketing App - for school virtual tour + counselling for admissions.➢ Sales Pitch - Created strategic sales pitch for Orchids Intl school admissions ~ 5K admissions ➢ Creatives - Worked hands-on with multiple drafts of video, radio, and print ads💎💎 Curriculum development and Academic Operations (Sep 2019 - May 2022) 💎💎➢ Worked with multiple teams to develop core curriculum for early years, K-8 maths, science;co-curricular programs For K-8: integrated arts (bringing music, theatre, dance and visual arts), Public Speaking, DIY programs. These include making 100+ books, 1000+ lesson plans, videos, assessments etc➢ Ensured effective delivery of the above curriculum in 45+ schools in both offline and online mode through timetable planning, class observations, training sessions, assessment analysis and feedback.➢ Moved quickly to pivot to online classes for 25K students by March 16th 2020 and streamlined in 2 months.

- Ran multiple experiments - set up a publishing house -MsMoochie Books; implemented The Compass storytelling fellowship , instituted the Best of Children's Writing book award, piloted Biblios - a storytelling festival, worked on an in-house book inventory and order mgmt system; ran a crowdfunding campaign to publish 5 picture books; piloted an early learning curriculum - LilBi;- Collaborated with multiple stake holders in the ecosystem - built a PYP curriculum for an intl school; produced 40+ bespoke children's books for a chain of schools, and a leading regional language newspaper; started the only franchise of a renowned storytelling training institute; ran a weekly page on children's fiction for a Newspaper-in-Education for 2 years;Not all of the above were successful; but I carry with me 100% learnings from each of these!- told 100's of stories to 100k+ students across India; Conducted 200+ workshops to teachers, college students, and eager storytellers. Blessed by all their love and applause. - worked with a brilliant team of Book Lovers, entrepreneurs, editors, and storytellers who grew with me and helped me grow. Today they head reading programs in schools, are editors at publishing houses; they write books, teach Univ courses in children's lit, and tell stories across leading orgs in India.

Co-founded this with my college-mate and went on to explore the education space over the next 8 years- Built & Launched Book Lovers' Program for Schools, a successful reading program for primary & middle schools.- Implemented the program in over 20 schools in Chennai & other parts of Tamil Nadu in just a year. Scaled this to 60 schools, and 25k students by 2018