Sr.Digital Marketing Analyst
• Promoted CEIPAL's in-house brands across all the digital channels: Paid search and paid social.• Setup/auditing and management of Google Ads and Facebook PPC marketing campaigns• Performed technical SEO, with a strong focus on on-page and off-page optimization• Initiated SEO keyword research to optimize content around related terms and ranking in search engines• Analyzed website performance to track website metrics, user intent and improve website activity • Worked closely with CEIPAL's content team to optimize inbound traffic• Work with sales teams to help develop and execute strategies to increase leads.• Maintenance, optimization, and monitoring of keyword bids, daily and monthly budget caps,• Impression share, quality score, and other important account metrics.