After about 17 years of trying varied roles in a single organisation while making the vertical mobility, I am happy to come to terms with the fact that I am most contended when I am doing two things: creating a product that delights the consumer and tailoring the brand story with clarity for the consumer to relate and take action.Hello, I am a seasoned Fashion and a Brand professional, with over decade and a half of experience in Retail Apparel. A designer ‘to the core’ who has expanded the horizons beyond ‘just design’ and has approached marketing and numbers with ease and confidence by keeping it simple and navigating with clarity. Delving deep into the space of brand-building, changed my design process and how I thought about user experienceI exhibit an analytical mindset that is adept at recognising global trends and cultural nuances which have proved instrumental in crafting relevant product and brand story by embracing the market-centric design approach that builds the very success of the product’s marketing into the product itself. I have enjoyed varied executive positions throughout my career in product development and merchandising, online and e-commerce, retail sales and branding. My personal and professional experiences have helped me condensing some key insights about myself..I can align, lead and nurture world-class hero products and teams to build winning brands- I create design and speak numbers- I speak tech and take products to market- I develop a product pitch and formulate a marketing plan- I craft narratives that motivates to onboard an action- Customer is my hero and not the brand- After god and besides my gut, I trust dataI educate, refine and drive myself to be a better person- I find pressure a privilege- The whole idea of 'being effortless' is a myth- I patiently lend my ears - I have virtually gone back to school (online learning)- 10 pages a day is a daily ritual for meAbove all, my creative vision pertaining to brand and product is my greatest asset followed by people connect.