Local journalism done slower and better – direct to your inbox. Serving the people of Addingham, Ben Rhydding, Burley-in-Wharfedale, Ilkley and Menston.

🦖👇🏽What I do:♟️ I develop content strategies and brand guidelines✍🏽 I write words and edit them📚 I advise on editorial and marketing best practice🍸 I make really good martinisThis includes concepting, commissioning and creating a wide variety of content to brief, from text and video to audio and animations.Consultancy services🖋️ advising on how to develop, maintain and grow editorial and content capabilities💻 developing content strategies📒 creating brand guidelines (style guide, TOV)📣 advising on marketing strategiesFor commissions, drop me a line.Among others, I’ve worked with the World Health Organization, Volvo, InMotion (JLR), Rail Delivery Group, TravelSupermarket, ESET and Expedia

As Head of Content, I was in charge of defining, overseeing and implementing a unified approach to content to reach, engage, inspire and convert customers at every stage of their journey.

Oversaw all aspects of content production for numerous national and international brands, managing and collaborating with in-house and external talent to deliver a wide range of tailored, effective and inspiring content that better connected organisations to their audiences.Wrote engaging and purpose-driven commercial and editorial copy for an eclectic mix of clients in line with clearly defined brand guidelines, and across numerous platforms and types of content. This included writing and editing copy from scratch, as well as rewriting, editing and updating existing copy.Worked predominately with travel brands. Clients included Expedia, TravelSupermarket, Thai Airways, Preferred Hotels & Resorts, London City Airport, Orbitz, The New York Times (Times Journeys) and one of the biggest national newspapers in the UK.Other key responsibilities:– Deputised for head of content, managing the editorial department in his absence– Managed a constantly growing network of talent (writers, editors, specialists, etc)– Advised on editorial best practice, internally and externally– Coordinated digital pr campaigns with outreach team– Collaborated with strategy team to deliver SEO-focused campaigns and initiatives

I led on all aspects of content creation to deliver engaging, effective and optimised content across multiple platforms, working with numerous internal teams and external partners and suppliers to achieve creative and commercial results.This included:– Hosting regular editorial meetings– Generating concepts and ideas– Developing and managing production schedules and content calendars– Writing detailed briefs– Commissioning contributors and talent (e.g. writers, influencers, industry leaders, filmmakers)– Editing and reviewing articles, infographics, animations, films and social assets– Publishing and promoting content to targeted audiences– Assessing the quality and performance of output and leading on general quality assuranceI also collaborated on content strategies, advised brands on how to better approach content as part of wider communications efforts, and delivered recommendations on how to make positive structural changes to improve editorial and content marketing capabilities, especially in response to a constantly changing digital landscape.Clients have included Jaguar Land Rover (InMotion), ESET (WeLiveSecurity), Speedo, Volvo and DALI.2016 CMA winner.

I managed the production of written, graphic, video and animated content for a number of B2B and B2C clients, including small startups, niche organisations and FTSE 100 firms.Possessed a successful track record in developing effective online content marketing strategies, as well as delivering high-quality editorial in line with brand and commercial objectives.

Lectured across a number of classes in media and journalism, across both FE and HE. Responsibilities included delivering a creative, inclusive, differentiated and productive learning experience that delivered successful outcomes. Achieved 100% per cent pass rate during my short tenure at the college.

Delivered the pre-entry university course English for Academic Purposes to international students. I was responsible for developing and implementing focused, thorough, and inclusive learning programme, assessing students, and ensuring that they all reached the required level of English. Achieved a 100% pass rate.

Commissioned by the Arts Development Team to deliver a research project that examined how participation in arts based courses provides and enhances a person with skills for jobs. Managed all aspects, including budget, consultation, information gathering and data analysis. Authored paper.

Commissioned to help the NLT develop its evaluation and consultation process. I sourced information, oversaw and conducted interviews and consultations, piloted methods, managed and assessed data, and authored final report.

Headed up the north-east branch of Headliners, managing, designing, and delivering an accredited journalism programme aimed at engaging young people from target groups (black/ethnic minorities, NEET, at risk of exclusion, socially disadvantaged).Empowered young people to take charge of their learning and development, which included boosting their confidence and helping them develop media skills to produce news stories that mattered to them across print, radio, and video.Part of my job involved liaising and networking with various organisations, promoting Headliners, and publishing content.Key achievements:- Established the charity as one of the leading youth media organisations in the North East- Developed an awareness of the charity with key stakeholders in the region- Laid foundations for long-term legacy that continues to this day