Narinder Parmar, Ca, Cbv
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Narinder Parmar, Ca, Cbv Email & Phone Number

Chief Financial Officer at Live To Play Sports (Norco Bicycles)
Location: Vancouver, British Columbia, Canada 6 work roles 3 schools
1 work email found @livetoplaysports.com 2 phones found area 306 and 866 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email n****@livetoplaysports.com
Direct phone (306) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Role
Chief Financial Officer
Location
Vancouver, British Columbia, Canada

Who is Narinder Parmar, Ca, Cbv? Overview

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Quick answer

Narinder Parmar, Ca, Cbv is listed as Chief Financial Officer at Live To Play Sports (Norco Bicycles), based in Vancouver, British Columbia, Canada. AeroLeads shows a work email signal at livetoplaysports.com, phone signal with area code 306, 866, and a matched LinkedIn profile for Narinder Parmar, Ca, Cbv.

Narinder Parmar, Ca, Cbv previously worked as Member Board of Trustees at Bc Sports Hall Of Fame and Business Advisor at Lift Ai. Narinder Parmar, Ca, Cbv holds Bachelor Of Business Administration (B.B.A.) from Simon Fraser University.

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Email format at Live To Play Sports (Norco Bicycles)

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*@livetoplaysports.com
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AeroLeads found 1 current-domain work email signal for Narinder Parmar, Ca, Cbv. Compare company email patterns before reaching out.

Profile bio

About Narinder Parmar, Ca, Cbv

➥ I am a highly accomplished and versatile CFO, driving growth and sustainability while solving critical business challenges. A driven leader with a background of identifying emerging problems and executing strategies that powerfully build meaningful and progressive relationships, I am a seasoned and savvy champion of key initiatives, growth projects, and teams, bridging the gap between business verticals, markets, customer and business needs as an advocate of intelligent business change. I have deep leadership, communication, tech, strategic relationship, M&A, operational and turnaround experience, with evolved and refined skills and instincts in highly demanding fields. ➥ As a collaborative, people-focused leader developing team members’ highest potential, I have a demonstrated history of elevating/advancing, redefining, and reenergizing relationships. My experience and strength in coaching and educating through change and challenges while providing scalable learning solutions to advance the latest techniques and best practices has transformed my companies’ results and corporate cultures. I lead through example and inspire through my passion. ➥ I have refined my skills through extensive experience in envisioning and implementing optimal solutions. Developing powerful partnerships, I establish expectations and communicate my vision. Thriving in high-visibility roles, multitasking, and maximizing engagement with senior stakeholders, I positively influence the overall success of my enterprise.

Listed skills include Leadership, Auditing, Accounting, Generally Accepted Accounting Principles, and 26 others.

Current workplace

Narinder Parmar, Ca, Cbv's current company

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Live To Play Sports (Norco Bicycles)
Live To Play Sports (Norco Bicycles)
Chief Financial Officer
Vancouver, BC, CA
AeroLeads page
6 roles · 16 years

Narinder Parmar, Ca, Cbv work experience

A career timeline built from the work history available for this profile.

Chief Financial Officer

Live To Play Sports (Norco Bicycles)

Vancouver, Bc, Ca

Chief Financial Officer

Current
Live To Play Sports (Norco Bicycles)

LTP Sports Group Inc. (LTP) is a middle-market company that is a designer, marketer and distributor of proprietary and branded bicycles, parts and accessories. It operates two distinct businesses from three countries that work in concert to form one of Canada's leading cycling business platforms while serving over 25 countries globally and a network of over 1,000 customers.During a period of disruption and unpredictability, in collaboration with the CEO, I restructured strategy to ensure LTP's sustainability, growth, and future success in the US market. I also elevated financial management to spearhead the company's next expansion phase, introducing a comprehensive 26-page monthly reporting package. In collaboration with external stakeholders, I conducted a critical financial review and managed due diligence for nine months before returning to the legacy ownership structure.When the COVID pandemic struck, it significantly boosted sales and disrupted supply chains. The business transitioned from a predictable state to having 2.5 times more outstanding orders than usual, while lead times for production inputs soared from 9 to 18 months. In response, I selectively recruited staff to manage the surge in volume, utilized sales analytics to regulate inventory levels, and analyzed market dynamics to maintain our position as a leader in the industry. Additionally, I procured $25 million in capital from financial institutions to support material EBITDA expansion.I adeptly navigated between macro-level strategy and micro-level implementations and improvements. Through focused, unambiguous communication of financial complexity presented in a user-friendly, non-technical manner for functional understanding across all stakeholder audiences, I effectively influenced and impacted significantly positive outcomes.

2019 - Present ~7 yrs 6 mos

Business Advisor

Current

San Francisco, Us

As an advisor, my role is to offer fresh perspectives on financial decision-making, risk management, and resource allocation. My experience supports Lift AI in navigating financial complexities, securing funding, and achieving sustainable profitability.

2019 - Present ~7 yrs 6 mos

Chief Financial Officer

Marketlinc Technology (Mlt)

An international technology company in Canada, the Cayman Islands, India, and the US, offering a fully managed, turnkey approach to maximizing revenue and driving loyalty through human engagement in online commerce.I spearheaded the company’s financial and administrative functions for five years, creating and executing financial strategies that underpinned revenue, profit, and operational objectives while increasing shareholder value. I was a key senior leadership team member, reporting to the president, and co-led the transformation from a call centre business to an online proprietary conversation platform, resulting in tripled sales and more competitive dynamics with international players. Restructuring the company, I established a 10-person team in Hyderabad, India, while employing a tax-efficient structure in the Cayman Islands domicile to take advantage of a 15 per cent effective tax rate on corporate earnings. Moreover, I authored and executed a “Shop Floor to C-suite” operational and financial reporting structure to target relevant high-value customers, generating a superior brand experience while boosting revenue and profitability for both MarketLinc and its clients. In addition, I strategically managed cash flow and secured additional financing for operational requirements while ensuring competitive employee compensation through a group-wide stock option plan. I led all audits, compliance, external service provider relationships and day-to-day operations, integrating various international offices and providing cohesive, unifying leadership across all locations.

2013 - 2018 ~5 yrs

Vice President Finance

Vancouver, Bc, Ca

An international digital e-commerce company providing next-generation platform software to the digital commerce segment of the software industry, including B2C & B2B e-commerce leaders SAS, TeliaSonera, Intuit, and Time Inc.As the Vice President of Finance and Administration, I oversaw all aspects of finance, operations, and strategy. Working in close collaboration with the leadership team, I served as a trusted business partner, ensuring that the company's objectives were being met. In my capacity as a direct report to the president, I managed a team of five professionals.One of my most significant achievements was securing external financing to facilitate the company's business model transformation. By leveraging mezzanine debt and private equity, I successfully raised $12 million, with $8 million in debt and $4 million in equity. Moreover, I restructured the organization, enhancing tax efficiency and implementing effective cash flow management techniques.To strengthen our cash position, I negotiated favourable credit facilities that increased our borrowing capacity while reducing borrowing costs. Additionally, I prepared and submitted tax returns and SR&ED tax credit program filings, resulting in a $2.5 million enhancement of working capital. To mitigate foreign exchange risks, I employed hedging techniques such as currency swaps and forward contracts to minimize foreign exchange risks. Finally, I sourced and secured alternative non-bank financing streams to fuel the company's growth.

2011 - 2013 ~2 yrs
3 education records

Narinder Parmar, Ca, Cbv education

Bachelor Of Business Administration (B.B.A.)

Simon Fraser University

The Cfo As Navigator

Chartered Professional Accountants Of British Columbia

The Cfo’S Leadership Program

Chartered Professional Accountants Of British Colubia
FAQ

Frequently asked questions about Narinder Parmar, Ca, Cbv

Quick answers generated from the profile data available on this page.

What company does Narinder Parmar, Ca, Cbv work for?

Narinder Parmar, Ca, Cbv works for Live To Play Sports (Norco Bicycles).

What is Narinder Parmar, Ca, Cbv's role at Live To Play Sports (Norco Bicycles)?

Narinder Parmar, Ca, Cbv is listed as Chief Financial Officer at Live To Play Sports (Norco Bicycles).

What is Narinder Parmar, Ca, Cbv's email address?

AeroLeads has found 1 work email signal at @livetoplaysports.com for Narinder Parmar, Ca, Cbv at Live To Play Sports (Norco Bicycles).

What is Narinder Parmar, Ca, Cbv's phone number?

AeroLeads has found 2 phone signal(s) with area code 306, 866 for Narinder Parmar, Ca, Cbv at Live To Play Sports (Norco Bicycles).

Where is Narinder Parmar, Ca, Cbv based?

Narinder Parmar, Ca, Cbv is based in Vancouver, British Columbia, Canada while working with Live To Play Sports (Norco Bicycles).

What companies has Narinder Parmar, Ca, Cbv worked for?

Narinder Parmar, Ca, Cbv has worked for Live To Play Sports (Norco Bicycles), Bc Sports Hall Of Fame, Lift Ai, Marketlinc Technology (Mlt), and Elastic Path Software (Ep).

How can I contact Narinder Parmar, Ca, Cbv?

You can use AeroLeads to view verified contact signals for Narinder Parmar, Ca, Cbv at Live To Play Sports (Norco Bicycles), including work email, phone, and LinkedIn data when available.

What schools did Narinder Parmar, Ca, Cbv attend?

Narinder Parmar, Ca, Cbv holds Bachelor Of Business Administration (B.B.A.) from Simon Fraser University.

What skills is Narinder Parmar, Ca, Cbv known for?

Narinder Parmar, Ca, Cbv is listed with skills including Leadership, Auditing, Accounting, Generally Accepted Accounting Principles, Financial Modeling, Forecasting, Managerial Finance, and Business Process Re Engineering.

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