Narine Arakelyan Email & Phone Number

Yerevan, Am

Developed and executed annual strategies and plans to enhance the employer brand, aligning marketing initiatives with business objectives.Managed PR and marketing budgets, optimizing resources for maximum impact.Organized online tech meetups from scratch, attracting developers from top companies as speakers, and delivered one-time projects to promote the brand.Directed content for the company’s tech blog, authored internal news articles for the corporate portal, and conducted employee interviews to craft engaging narratives.Created storylines for social media marketing (SMM) campaigns to boost brand visibility and engagement.Monitored and improved the company’s online reputation through SERM and engagement on employee review platforms, leveraging feedback to refine employer branding initiatives.Partnered with cross-functional teams to develop marketing campaigns, drafted technical tasks for designers and developers, and ensured seamless execution.Collaborated with external agencies, providing clear direction to achieve project goals on time and within budget.Built partnerships with other companies for joint initiatives and projects, expanding reach and impact.Designed and implemented internal branding programs to empower employees as brand ambassadors, fostering engagement and advocacy across the organization.

Yerevan, Armenia

Core ResponsibilitiesSupport Line Managers: Provide guidance and support to line managers in all aspects of HR management, including recruitment, onboarding, performance evaluation, remuneration, and career development planning.Employee Lifecycle Management: Act as a key resource for employees from onboarding to offboarding, ensuring a seamless experience through all stages of their journey within the company.Data-Driven HR Management: Leverage analytical data to track HR metrics, identify trends, and inform strategies for continuous improvement.HR-Brand Development: Strengthen the organization’s HR presence and reputation within the region by collaborating on branding initiatives and community engagement.Vendor and Contractor Collaboration: Establish and maintain productive relationships with external contracting organizations to ensure effective service delivery.Process Optimization: Design and refine HR processes to enhance efficiency, compliance, and employee satisfaction.Event Organization: Plan and execute employee engagement events, training sessions, and team-building activities that align with organizational goals.Internal Communications: Facilitate clear and effective communication across departments, ensuring alignment with the organization’s mission and values.

Moscow, Moscow City, Russia

Employer branding Participation in EVP DevelopmentCreating a content plan for internal and external communication channelsCreating an annual plan (also leading) for taking part in local and international awards, ratings, B2B and B2C conferences, podcasts and etc.Preparing presentations and other required materials for attending business conferences Helping employees to get ready and taking part in industry conferences, podcastsEmployer reputation managementCreating posts and pictures for a company’s social media accounts (Facebook, instagram, VK)Developing an external and Internal employee brand with HR and MarketingBuilding strong relationships with not only internal and external stakeholders, but also internal TA.Internal communications Supporting internal social media channel approach (Teams, Intranet (based on SharePoint, internal Telegram channels, etc)Promoting key moments, achievements, and events with employees and encouraging them to share with their external network (mostly emailing, creating news etc)Creating and managing employee feedback groups, and pollingWriting and editing relevant content for internal channels Creating pictures in Figma for contentOrganizing internal meetups, demo days, online meetings with managementHelping the Internal communications team with their tasksEmailing, monthly digest, writing news (about new and released projects, interviews, announcements and etc)Researching and competitive analysis to make sure that we are using the best practice.Employee life cycle Employees assessmentsConducting adaptation training Сonducting certifications with a technical specialistHolding "after hiring" meetings, exit interviews, 1-1 meetingsBeing in first-hand contact with employees, managing problems, rotations, etc.

Drawing up a description of roles and vacancies;Search and selection of IT personnel (front, back, mobile, QA, product designers);Conducting onboardings and welcome trainings;Development of materials and an individual adaptation plan;Adaptation of internal employees;Development of an internal knowledge base;Carrying out 1:1 with internal employees of the company;Certification of employees; collection of information about the status of teams, analytics of loyalty, engagement;Development of motivation systems;Development of internal work processes;Building internal communication;Formation and development of corporate culture, Organization of corporate events;Off-boarding of employees;Organization of business trips and business trips for employees.

Moscow

Internal HR:Organization and holding of the charitable action "Box of Courage" among internal and outsourcing employees;Work with reviews about the company to promote the company's HR brand (drawing up a content plan, a personal meeting with employees in outsourcing);Development of a content plan for Instagram to promote the company's HR brand;Development of a passport for the project "Work with Universities" in order to attract young professionals to internship programs;Participation in the organization of corporate events, etc.IT recruiter:Market research and preparation of a candidate search map;Removal of the application for selection from the customer;Compiling a profile of a candidate for an open position;Researching Java, .Net and JS developers through closed sources (Linkedin, Telegram, Github, etc.);Providing HR interviews face-to-face and via Skype;Accompanying the candidate to work;Adaptation of a new employee in outsourcing, provision of monthly 1:1, support before and after the probationary period.

Moscow

Fashion/sport brand promotion on online and offline platforms;Writing press and post releases;Preparation of reports on the results of PR campaigns;Communication with media persons in order to obtain PR support;Organization and participation in PR events;Development of a content plan for mailing lists;Writing technical tasks for designers, copywriters, monitoring their work;Interview translation (English-Russian Russian-English);Communication with the media.

Yerevan, Arshakunyatc 11/1

Recruiting, hiring (Armenia, Georgia, Kazakhstan, USA)Onboarding and adaptationFront-office staff training and developmentIntroduction database of candidates and employeesHandling HR projectsCommunication with foreign partnersEvent OrganizationTravel support

Yerevan

Creating vacancy announcementPreparation of job descriptionsConducting primary interviewsTravel supportTranslation of documentsParticipation in the organization of events

Master'S Degree, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Law