Feedback180 is a machine learning start-up on a mission to build digital AI solutions to enhance the customer experience. We combine cutting-edge innovations in machine learning NLP Thai Text Analytics and VDO Analytics Research, with a focus on helping customers improve their service experience.https://www.feedback180.com/

Utilize a consultative approach with clients to understand their ambitions and be able to demonstrate how Mintel can support that with a clear ROI.Present trends, insights and market data to large multinational companies, local conglomerates, SMEs and start-ups, universities, government organisations, restaurant groups, retail chains and advertising agencies.Travel to clients for face-to-face meetings to meet with different job functions, ranging from Marketing, R&D, Sales, Innovation, Finance and Legal teams including Senior and C-level Executives in organisation. Create proposals and write contracts based on needs and objectives. Maintain records of all interactions with qualified prospects using internal tracking database (Salesforce).

Conduct market research through neuroscience for multinational corporations across Asia-Pacific• Initiate lab demonstrations for clients from baby-care to beverage industry (ie. P&G, Kellogg’s, Pepsi Co.) • Perform research for advertisements, brand essence and concept tests in key cities across the globe (Thailand, Singapore, Malaysia, Indonesia, Vietnam, Philippines, Australia, China, Japan, Korea, UAE, USA)• Determined packaging and performed in-store shelf tests to improve brand presentation for key brands such as Kleenex® • Interact with human subjects to collect EEG and eye-tracking data by monitoring and rating constant data inflow • Studied responses from mothers and selected optimum baby formula pack for new Danone Dumex HI-Q® • Collaborate between 12 teams (ex. data acquisition unit, AV engineers, signal processing group, etc.) for efficient projects • Manage scheduling and budgeting for upcoming projects, recruiting, travel, equipment and lab inventory• Investigate Neurological Effectiveness (Neuro-Metrics): Attention, Emotional Engagement, Memory, Novelty, Comprehension, Action Intent for clients to improve

Vertical execution of FMCG market studies in Client Services Division• Collaborated directly with clients to create study designs/proposals for product launches (ie. Nestle, Fonterra)• Recommended product adjustments to improve acceptability, brand message, and execution• Studied yogurt flavor combinations and eating habits to launch Friesland Campina’s Dutch Lady® in Vietnam• Analyzed tabulations from questionnaire for households consuming Anmun In-Shape® in the Philippines• Measured product potential through sales data to provide volume forecasts

Developed and presented a 5-year business proposal for the Board of Directors• Identified industry trends and standards through KPI’s studying new technologies (ex. rainwater harvesting)• Invented “Green Channel” and PR Webpage to improve transparency and remain competitive