Narith Lay Email and Phone Number
Narith Lay is a Enterprise Development, Sale & Marketing, Value Chain Development, and Access to Finance at Heifer International Cambodia. He is proficient in English and Khmer.
Heifer International Cambodia
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Enterpise Development And Access To Finance Unit ManagerHeifer International Cambodia Jan 2023 - PresentPhnom Penh, Cambodia -
National Value Chain And Investment SpecialistMinistry Of Commerce (Cambodia) Mar 2021 - Dec 2022Phnom Penh, Cambodia• Responsible for identifying emerging critical interventions for investments, enhancement of relationships, development of enabling institutions and services and stimulating actual scaling as part of focused and actor driven project facilitation for the specific value chains in a continuous multi-stakeholder consultation process through MSPs, B2B and B2S.• Coordinate, Coach and Mentor Hub Facilitators (representing Chambers of Commerce and Farmers Organization) including value chain planning, implementation, monitoring and reporting in specific value chains;• Facilitate, Coordinate and support Social Mobilisers for timely collection and assessment of business proposals / plans from technical, business, management, financial and inclusion perspective in the specific value chains;• Facilitate and support Farmers organization, Agriculture cooperatives and agri-business to meet market requirements and strengthening technical, financial and business services providers/provision for specific value chains; • Provide strategic support to Hub team or province for inclusion of poorer households in developing respective value chains investment proposals. • Facilitate, Coordinate and Support farmers, producer groups, ACs, agribusinesses, service providers in developing concept notes and investment/business plans within specific value chains:o Private investment facilitation to farmers, producer groups, ACs and businesses.o Support the preparation of the investment plano Coordinate project activities relating to rural financial services: linkages with MFI, banks and ARDB.o Support application to the project financing facilities: VCIF, Line of Credit and Sector Development Facilities (SDF).• Data validation• Collection of trader survey data and entry into MIS.• Contribute to the knowledge development in the relevant value chains by undertaking case studies and document and promote learning in activities/investment following the knowledge agenda; -
Sales And Marketing AdvisorSnv Nov 2019 - Mar 2021Phnom Penh, CambodiaAdvisory Service: • Lead development and implementation of Program Marketing and Communication Strategy.• Develop communication contents for social media (in cooperation with experts).• Support private sectors (6 private companies and 1 association with 30 stove producers) on marketing plan.• Develop sales tool, selling process and sales management for those companies to reach its own target.• Provide sales training and coaching to private sector as partners to ensure their sales staff is able to reach target.• Write and ensure quality of press release and other forms of internal and external communications.• Lead development and publication designation, both electronic and manual (website, and printed material) for the program.• Regularly share program updated in SNV website in cooperation with country and RE advisor. Coordination and Management:• Manage, monitor the investment grant for private sector companies supported to ensure they are using it properly and in effective manners that make their organization can run sustainable with long term.• Coordinate and closely working with private sector companies partners to ensure they can get RBF from the program.• Coordinate in the formulating marketing campaign implementation plan for advanced cookstove.• Develop a daily plan for promotional content to posted on social media using unpaid and paid advertisement with marketing agency.• Coordinate and arrange field event/opportunities to capture testimonial or success stories and make them available on digital formats (images, video, digital banners)• Develop effective messages for selling point and also for public awareness raising.• Coordinate and arrange field event/opportunities to capture testimonial or success stories and make them available on digital formats (images, video, digital banners) -
Business Development ManagerHydrologic Social Enterprise Jul 2017 - Apr 2019House 97A, Street 15Bt (Ta Phon), Sansom Kosal 1, Boeung Tumpun, Phnom PenhBusiness Development: Develop the new strategies to enhance its current market and explore new market opportunity for continued growth as well as for its sustainability. Identify potential NGOs, institutions and other social enterprise to be partnership in term of increase sales/bring water filter to rural households. Develop marketing strategy for hydrologic with its comprehensive plan for promotional content to be posted on Social Media (primarily Facebook), also using paid advertisements and its website, placement of advertisements (rural billboards and banners, print media) Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales Participate in pricing the solution/serviceSales Department: Manage, recruit, train, coach sale teams include sales agents to set up and hold daily group and direct sales meetings and territory management. Liaise with credit partners’ national and provincial level managers to ensure clear communication and full cooperation between Hydrologic and credit institutions’ field staff. Support the CSE to develop and implement a clear corporate sales process, including the creation of an effective Customer Relationship Management tool. Collect, manage and analyze daily, weekly, monthly and annual sales data; use to monitor and coach PSM and CSE, and to develop relevant strategies to achieve sales targets. Set personal and regional sales targets (annually, quarterly, and monthly) and develop specific short and long-term strategies to achieve them Be good communication with governor in provincial level, district level, and commune level to make sure they are being good collaboration with company for being good sales. Support, train and supervise corporate sales and direct sales team to complete necessary documentation and comply with company Human Resource and Financial Management policies. -
Marketing ConsultantSnv Sep 2016 - Jul 2017Premier Office Centre, #184, Street 217 (Monireth), Phnom Penh Cambodiao Develop a Marketing Campaign Implementation Plan for the Good Solar™ brand. This document will lay out in detail the various marketing activities to be conducted as a marketing campaign for the Good Solar™ brand, incl. detailed content, schedule and required budget for each activity. The Marketing Campaign Implementation Plan will specify the ‘how’, ‘when’, frequency and duration of marketing activities needed to reach the target market in a cost-effective manner to firmly establish the Good Solar™ brand among rural target consumers. o Develop a comprehensive plan for promotional content to be posted on Social Media (primarily Facebook), also using paid advertisements. o Develop a comprehensive plan for placement of advertisements (rural billboards and banners, print media)o Develop a comprehensive plan for placement of marketing content in mass media (radio, TV, print). o Arrange guest speaker appearances on TV programs and radio showso Arrange sponsorship opportunities for rural events-Roll-out the various marketing activities laid out in the plan. The Marketing Officer/Marketing Consultant will liaise directly with partners and service providers for the development and placement of promotional content and production of promotional tools, and manage the Facebook campaign on a daily basis. -
Business Development OfficerOxfam America Jul 2014 - Jan 2016Phnom Penh, Cambodia- Ensure timely delivery of reporting requirements and communications for Oxfam America and BMGF.- Respond to internal & external inquiries regarding project administration. - In cooperation with senior management, lead in troubleshooting project administration-related concerns. - Commission, as needed, consultancies and administration services. - Business Strategy Elaborate business development plans, design processes to support business growth, through customer, supply and market research and definition - Lead in the implementation of the market entry strategy aimed at seeing a significant sale of weeders to smallholders in the 2014 season. The initial strategy to be subject to frequent revision will include;- Demand side – production of a stock of weeders to be available for sale on commission; identification and training support for SME’s capable of producing and maintaining weeders. Introduction of appropriate business incentives.- Supply side – Undertake a description of market, identification and training support for resale agents (primarily women). Introduction of appropriate business incentives.- Design and deliver a marketing and promotion strategy. - While the initial strategy will focus on market entry in the 2014 season, it will also include positioning for the 2015 season and on-going sustainability of the newly built market.- Establish weeder market in Cambodia.- Take a lead role in managing a Project Steering Committee to support the entire duration of the project.- Maintain a MS Project GANTT Chart that allows quick and effective tracking and reporting of the project- Ensure complementarity with other private sector and development initiatives operating in the same geographic market -
Product Development SpecialistGeres Cambodia Jan 2014 - Jun 2014Phnom Penh-Take an active part in designing the project phases: Using standard product development methodologies, the PDS will provide its expertise to help design the successive project phases: planning of needed project activities, budgeting, mobilization of resources, analysis of previous phases’ results and conclusions/next steps. -Lead & coordinate the field activities needed to support the implementation of the project: Following project phases design, the PDS will take the lead of the field activities coordination and implementation. In particular, he will be in charge of: -design the methodology - develop appropriate work plans and budgets for each field activity - supervise the staff involved - analyze the results - capitalize and report on lessons learnt-Lead the relationship with all Cambodian stakeholders of the project: The KhRoS project involves several external stakeholders: ICOPRODAC, more generally all ICS producers/distributors/retailers in Cambodia and Cambodian administrations (MIME, FA, MOC), Potential investors.The PDS will be the project’s representative in front of these stakeholders (in particular Cambodian ones) and will ensure excellent relationships are maintained with them so that the project can move forward smoothly.-Take an active part in the project management, working closely with the KhRoS PM, the PDS will be regularly involved in the decision making at all stages of the project, with increasing responsibilities (including but not limited to: design strategy, establish activity plans and budgets, follow-up and report on all implemented activities, administrative tasks…)-Lead and be responsible of the operational/administrative aspects of the project; The PDS will be in charge of project-related administrative tasks, with support from Program Department Executive Assistant, including but not limited to: budget request and reporting, invoice processing, ALU procurement, HR procedures -
Ics Testing CoordinatorGeres Cambodia Jan 2012 - Dec 2013Phnom Penh-Manage the human resources in the projects with oversee and provide strategic direction to the implementation of the staff Guidance and work closely with team so that they are be able to implement the projects.-Manage budget; Propose budget request, monitor and conduct monthly report based on the financial procedure management.-Mobilize and supervise/monitor field study-test in the project.-Prepare annual budgets and monitor this budget throughout the year.-Building a strong identity within a team by circulating information, and building team capacity.-Identify plan and manage the organization of in-house training activities (based on training needs assessment).-Coordinate planning activities in link with technical advisor, I&S team, field-based teams and external technical references. -Supervise (and undertake when necessary) transfer of data from the field into data bases.-Verify accuracy of data transferring.-Supervise (and undertake when necessary) classification of hard and soft copies.-Review the collected data and set up corrective actions if needed -Produce monthly reports and weekly report.-Organize and attend team and project meetings.-Meet regularly with project manager and program director.-Provide inputs to proposal if necessary.-Identify the training course for its staff in the term staff capacity building. -
Social & Economic ResearcherGeres Cambodia Apr 2008 - Dec 2011-Work with unit manager to develop annual research project road map includes budget and human mobilization for hold unit.-Follow up activities of all research projects to ensure it is delivered on time and accurately.-Develop research methodology and questionnaires.-Coordinate research team in collecting data in target sites.-Manage and coordinate the logistics all projects-Conduct field works and research planning activities.-Develop and manage all databases for all studies projects.-Code, entry, clean, and analyze data for both quantitative and qualitative research.-Monthly report writing on the process of research work, analysis and report writing from database and some of tasks related to research work.-Contribute to the development of the project recommendation based on the results of the research.-Conduct national and provincial workshops or seminars. -Assist for communication with National and Provincial Governors.-Write official letter for appointment with others NGOs and Governors.-Cooperate and work efficiently with other units in order to ensure soundness and quality of research project and other related tasks. -
Research AssistantCambodian Agricultural Research And Development Institute (Cardi) Oct 2007 - Mar 2008Phnom Penh Developed research methodology and questionnaires. Supervised team in collecting data in target provinces. Assisted the office in preparing annual budget and activity plan. Conducted field works and research planning activities. Data entry and Interpreted the data. Translated the document from English-Khmer and vice versa. Monthly report writing on the process of research work, analysis and report writing from database and some of tasks related to research work. Undertake any other assignment at the request of the Office Head.
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Team LeaderEnvironmental Activist Network May 2006 - Sep 2007Cambodia Conducted Training to train local communities on natural resources management and Disseminate environment issues. Prepared budget plan. Prepared the document for training. Did evaluation training and training activities. Conducted Researches on issues related natural resources management happening in the remote communities. Established the Newsletter of “Youth and Environment” to raise awareness of youth, local communities, NGOs worker, and others interested group. Held Week-end Meeting with members.
Narith Lay Education Details
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National University Of ManagementBusiness Administration And Management, General -
National University Of ManagementBusiness Economic -
Cambbodian Mekong UniveristyEconomic Development
Frequently Asked Questions about Narith Lay
What company does Narith Lay work for?
Narith Lay works for Heifer International Cambodia
What is Narith Lay's role at the current company?
Narith Lay's current role is Enterprise Development, Sale & Marketing, Value Chain Development, and Access to Finance.
What schools did Narith Lay attend?
Narith Lay attended National University Of Management, National University Of Management, Cambbodian Mekong Univeristy.
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