• Development of comprehensive creative strategies, editorial planning, content writing, and 360° artistic direction for clients and the agency’s media (@maison90_).• Monthly trend benchmarking and competitive monitoring.• Management of multiple client projects: ACCOR, LVMH, MOËT & HENNESSY, STAAYS, KOLLAGN...• Influencer profile research for several clients, monitoring incoming requests.• Sourcing, contracting, and briefing of influencers and PR partnerships according to established strategy and budget, with follow-up on activations.• Content creation for social media, newsletters, and performance reporting.

• Definition and implementation of Merely Made’s communication strategy based on the brand’s business objectives.• Artistic direction of photo shoots, creative concept design, and storytelling for each collection, in collaboration with the rest of the creative team.• Management of the entire creative process, from concept to execution, ensuring the artistic vision aligns with the brand’s goals.• Management of media and influencer relations, responsible for identifying relevant partnerships (Hypebeast, Eyesmag KR, The Wall Street Journal).• Creation and management of the editorial calendar (social media, blog, newsletter, etc.).• Coordination of visual content creation (photos, videos, animations) to strengthen the brand identity.• Design and writing of press kits for the U.S., European, Japanese, British, Dutch, and South Korean markets, as well as lookbooks.• Monitoring of communication and marketing campaign results (conversion rates, ROI, KPIs) to assess the impact of actions taken and identify areas for improvement.• Coordination of Fashion Week showrooms in collaboration with the commercial director in London, Amsterdam, Tokyo, and Paris.

• Active participation in the creation of the FW22 & SS23 collection in collaboration with the Artistic Director and Design Studio, overseeing the coordination of various artistic aspects of the project (storytelling, brand image, styling).• Artistic research, iconographic exploration, and moodboard creation.• Casting photographers, set designers, and models for the photo and video shoots of the collection, responsible for coordinating the logistics of the various participants.• Weekly KPI analysis and reporting, along with competitive monitoring.• Production of communication materials (lookbook and press kit).

• Responsible for the “MY STATEMENT quiz” tech initiative aimed at increasing the customer database and conversion rates by offering site visitors a selection of jewelry that matches their tastes and budgets sent by email. • Annual communication strategy and editorial calendar for both brands, tailored to their identities, goals, and product launches.• Assisted in photoshoots, preparing briefings and moodboards beforehand for content creation.• Organized and coordinated press days and showrooms in collaboration with the PR team.• Weekly and monthly KPI analysis, and development of monthly competitive monitoring.• Wrote articles for both brands’ “Journal,” including interviews with aesthetes like Giuseppe Zanetti, Miki Kim, and perfumers, resulting in a 23% increase in website visits.• Created content for Facebook, Instagram, and LinkedIn using the Adobe suite.• Weekly newsletters