At OSE, we provide comprehensive consulting, planning, and management services for retail and mixed-use developments. Our expertise includes:Strategic Development Planning & LeasingRetail Real Estate Management & MarketingDesign, Layout, and Planning ReviewManagement & Turnaround Solutions for Shopping Malls and Stand-alone Commercial Real EstateWe specialize in Shopping Centres, Lifestyle Centres, Mixed-Use Properties, Stand-Alone Showrooms, Community Malls, Business Improvement Districts, Corporate Office Leasing, and Master Planned Communities.Our mission is to create a sustainable ecosystem of retail and F&B players in the Pakistani market, ensuring assets perform optimally and generate higher rental yields.We manage projects from the conceptual stage through development and construction, and also revitalize underperforming assets.

Responsibilities:• Managed all aspects of leasing operations, overseeing lease transactions, agreements, and negotiations.• Oversaw planning and execution of various lease-up events, renewal parties, and property events approved by top management.• Handled move-in and move-out events efficiently, including deposit and fee collection when necessary.• Guided tenants through the lease paperwork process and facilitated seamless processing of deposits and rent payments.• Conducted negotiations with potential retailers or tenants, securing deals and promptly submitting offers.• Sourced and engaged new tenants while maintaining relationships with existing and potential tenants and lease agents.• Organized specialty leasing arrangements within the mall's premises, including temporary leases in common areas.• Managed an updated prospect database and the mall's potential client list, including a waiting list.• Prepared and managed essential documents for contracts, amendments, lease summaries, cover sheets, and offers.• Addressed tenant concerns, gathered feedback, and implemented effective solutions.• Conducted comparative surveys to ensure competitive market pricing and informed leasing strategies.• Assisted in creating and adhering to the annual leasing budget and developing innovative strategies to optimize tenant occupancy and enhance the mall's appeal.• Analyzed and provided recommendations to management and tenants on product/service mix concepts, construction requirements, and contractual obligations.• Integrated sales and marketing functions to improve tenant performance and leasing operations, aligning with rental income targets.

Achievements:• Achieved 100% mall lease in 2022, ensuring full occupancy and successful leasing for the entire mall, showcasing effective leasing strategies and tenant management.• Successfully attracted and vetted prominent brands through targeted market research and prospective tenant identification.• Managed all aspects of leasing activities, negotiating rentals, and crafting attractive leasing packages that contributed to increased tenant occupancy.• Continuously assessed tenant mix to ensure commercial viability for the mall, resulting in a diverse and profitable tenant portfolio.• Implemented effective strategies to prioritize tenant satisfaction within established guidelines, policies, and regulations, enhancing overall tenant experience.• Compiled a target list of prospective customers, both domestic and international, aligned with available leasing areas to drive interest and revenue generation.• Actively participated in community initiatives, enhancing the mall's presence and its positive impact within the community.

Responsibilities:• Managed internal and external marketing campaigns and programs to ensure their smooth execution and success.• Developed brand messaging, collateral materials, customer events, and promotional strategies, aligning them with the company's objectives.• Coordinated workflow between staff to ensure effective distribution of creative marketing materials.• Utilized market trends to inform and guide effective product marketing strategies for the company.Achievements:• Successfully managed diverse internal and external marketing campaigns and programs, contributing to increased brand visibility and customer engagement.• Developed impactful brand messaging, collateral materials, customer events, and promotional strategies, contributing to the enhancement of the company's brand image and market positioning.• Streamlined the coordination and workflow between staff members, ensuring efficient distribution and utilization of creative marketing materials.• Utilized market trends effectively to create and implement innovative product marketing strategies, resulting in enhanced market presence and better response to the company's products.

Responsibilities:• Demonstrated effective teamwork, providing valuable support and guidance across various projects.• Led the coordination and management of diverse international exhibitions and trade fairs, ensuring their successful implementation and execution.• Formulated comprehensive marketing and sales strategies for exhibitions, including management of exhibitor, conference, and visitor components.• Directed and managed specific international projects such as the International Food & Beverage & Packaging Technology Trade Fair and Plasti& Pack Trade Fair, ensuring their success and smooth operations.• Oversaw the coordination and organization of various events, liaising with governmental bodies, foreign missions, and associations for delegation, visa assistance, and international marketing.• Managed specific event responsibilities, including overseeing exhibition setup, managing logistics, and ensuring timely execution.• Demonstrated strong time management skills, consistently meeting deadlines across all project tasks.• Showcased leadership proficiency by effectively managing projects from start to finish, ensuring their success within defined timeframes and goals.

Achievements:• Successfully led and managed the 14th International Food & Beverage & Packaging Technology Trade Fair 2016 project, overseeing both local and international sales of exhibition booth space, sponsorships, and conferences, contributing to its success.• Directed and managed a series of international exhibitions and trade fairs, contributing significantly to their successful execution and growth.• Effectively formulated and implemented comprehensive marketing and sales strategies for various exhibitions, resulting in increased exhibitor participation and visitor engagement.• Demonstrated adept coordination and management skills by overseeing the successful execution of diverse international projects and exhibitions.• Efficiently managed the coordination and execution of various event-related responsibilities, ensuring their smooth conduct and success.• Displayed strong leadership skills and effective time management by consistently meeting deadlines and delivering exceptional services across all projects.

Responsibilities:• Prospected new opportunities for Consumer Goods exhibitions, seeking avenues for business growth.• Promoted Messe Frankfurt exhibitions and encouraged Export Promotion Bureau participation in these events to enhance trade and commerce.• Engaged in extensive correspondence with various branches of Messe Frankfurt, including the head office in Frankfurt, to coordinate and prepare for upcoming fairs.• Provided comprehensive client support through email and telephone communications, addressing diverse exhibition-related queries and concerns.• Facilitated the visa invitation and processing for clients, coordinating international travel for Messe Frankfurt exhibitions.• Aggregated and organized client contact details from various sources to streamline communication and outreach efforts.• Actively managed stalls and responsibilities at Karachi-held exhibitions, ensuring their success and Messe Frankfurt's representation.• Visited diverse exhibitions, introducing Messe Frankfurt to potential exhibitors and stakeholders.• Contributed to various office tasks, including filing, email management, call handling, and message forwarding, ensuring smooth office operations.

Responsibilities:• Managed the database of NGOs, ensuring accurate and updated records for effective organizational outreach.• Coordinated workshops at prominent hotels, offices, and rural areas in Sindh, overseeing logistical arrangements and ensuring smooth event execution.• Organized and maintained files, records, and newspaper clippings, ensuring efficient access to essential information.• Facilitated transportation arrangements for field staff, ensuring their mobility for project-related tasks.• Distributed invitations to Ministers, MPAs, and NGO heads, inviting their attendance and feedback on legislative matters in Pakistan, fostering stakeholder engagement and participation.Achievements:• Significantly improved the accuracy and effectiveness of the NGO database, enhancing the organization's networking capabilities and outreach efforts.• Successfully organized and coordinated workshops in diverse settings, contributing to the dissemination of information and knowledge sharing across various locations.• Implemented an efficient filing and record-keeping system, ensuring easy access to vital information for the organization's smooth operations.• Efficiently managed transportation arrangements, enabling field staff to execute their duties promptly and effectively.• Facilitated high-profile attendance and engagement from government and NGO heads, fostering a collaborative environment for discussions on legislative matters and encouraging valuable feedback.

Responsibilities:• Engaged in diverse projects and assignments to support operations and marketing initiatives.• Conducted indoor marketing and tele-marketing activities to promote services and engage potential customers.• Served as a Technical Support Assistant to resolve technical issues and inquiries.• Assumed the role of an Assistant Marketing Manager, contributing to marketing strategies and campaigns.• Functioned as an Assistant Corporate Manager, participating in corporate operations and management.• Provided online customer support to address queries and concerns effectively.Achievements:• Successfully contributed to the implementation of diverse projects, resulting in streamlined operations and improved service delivery.• Played an integral role in executing effective marketing strategies, leading to increased customer engagement and service awareness.• Actively supported the development and execution of marketing campaigns, contributing to the company's market presence and growth.• Efficiently managed accounts and provided technical support, contributing to a positive customer experience and increased client retention.