• Initiated the idea of an Influencer marketing platform and strategized for the product from the scratch.• Reaching out to the clients with proposals and finalize the campaign• Solving day to problems faced with the execution by coordinating with both client and the team.• Pitching to the clients with the best strategies to run the campaign and moving further.• Drafting the panel to automate campaign execution to reduce the payment issues and improve the campaign's performance.… Show more • Initiated the idea of an Influencer marketing platform and strategized for the product from the scratch.• Reaching out to the clients with proposals and finalize the campaign• Solving day to problems faced with the execution by coordinating with both client and the team.• Pitching to the clients with the best strategies to run the campaign and moving further.• Drafting the panel to automate campaign execution to reduce the payment issues and improve the campaign's performance. Show less

Working on Way2News App, India's leading short news App. Featuring Short news across all categories and Buzz as an entertainment/Social media.

• Evaluating customer research, market conditions and competitor data.• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Utilising a range of techniques including paid search, SEO and PPC.• Tracking conversion rates and making improvements to the website.• Overseeing the social media strategy for the company.• Running Social Media Campaigns and Dynamic Remarketing campaigns using Adroll • Media planning and… Show more • Evaluating customer research, market conditions and competitor data.• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Utilising a range of techniques including paid search, SEO and PPC.• Tracking conversion rates and making improvements to the website.• Overseeing the social media strategy for the company.• Running Social Media Campaigns and Dynamic Remarketing campaigns using Adroll • Media planning and campaign budgeting.• Managing all trafficking issues and assisted in resolving all issues.• Optimize campaigns, including reviewing reports and making suggestions for improved performance• Generating Weekly and monthly effective Campaign performance reports using Analytics and Adwords reports.• Coordinating with development team for installing tracking codes and Landing page optimizations. Show less

• Trafficking all CPM and CPC campaigns and Campaign Management.• Media planning and campaign budgeting.• Managed all trafficking issues and assisted in resolving all issues.• Maintained positive relationships with clients.• Optimize campaigns, including reviewing reports and making suggestions for improved performance• Analyzed campaigns and recommended ways to increase efficiency.• Generating Reports for CPC and CPM campaigns and also created Inventory reports… Show more • Trafficking all CPM and CPC campaigns and Campaign Management.• Media planning and campaign budgeting.• Managed all trafficking issues and assisted in resolving all issues.• Maintained positive relationships with clients.• Optimize campaigns, including reviewing reports and making suggestions for improved performance• Analyzed campaigns and recommended ways to increase efficiency.• Generating Reports for CPC and CPM campaigns and also created Inventory reports for to ensure optimal delivery.• Conducted QC of ad creatives• Generating Weekly and monthly effective Campaign performance reports using Analytics and Adwords reports.• Regular tracking of Google Analytics and Ad performance reports to make sure all tracking codes working properly.• Coordinating with development team for installing tracking codes and Landing page optimizations.• Worked for Product launching campaigns, event campaigns, seasonal campaigns and for dealt with large campaigns. • Generating campaign plans based on the inventory availability, for all Search, Shopping, Remarketing, Video and Display advertisements Show less