Narubi Martinez Email & Phone Number

Novato, California, Us

Exceed target by over 20% incremental installs in the sports division game by leading cross-functional teams and licensor in the biggest integrated marketing campaign in mobile portfolio’s history that resulted in the highest quarter in terms of install growth since 2017.• Spearhead Live Action production with the highest profile Superstar in the WWE universe that resulted in the most effective UA ad since the game’s launch and garnered +2MM organic views.• As a leader and mentor, support Associate Manager and Coordinator-level employees by providing guidance in daily business objectives and fostering their overall career development.• Promoted to Senior Product Marketing Manager in 2023

Culver City, California, Us

Achieved over 175% incremental installs on Jam City’s biggest franchise Cookie Jam by leading cross-functional teams and external partner on highest profile integrated marketing campaign in company’s history which resulted in 83% projected ROI. • Drove effective marketing campaigns that aligned with the brand strategy by analyzing data including KPIs, consumer insights and market research in order to drive incremental installs and monetization. • Led marketing partnerships with Sony Pictures and Fremantle to develop strategic initiatives to optimize full funnel support.

New York, Ny, Us

• Managed strategic general market and Hispanic marketing campaigns across PR, social media, and creative assets to drive global sales across DTV titles launching in iTunes, Google Play and Amazon; multiple films achieved top 5 position in iTunes documentaries charts for consecutive weeks. • Developed the overall strategic planning including creative development, positioning, messaging, target audience of the marketing campaigns by leveraging competitive research and business insights.

Los Angeles, Ca, Us

Drove effective marketing campaigns that aligned with the brand strategy by analyzing data including pricing and market research to capture the competitive landscape in order to drive sales across key retail accounts including Amazon, Target, Best Buy, Walmart, Toys R US and Barnes Nobles. • Improved forecast methodology by 20% that lowered production cost by conducting consumer buying behavior research and market trends in a market strategy that won buy-in from execs resulting in a new best practice for upcoming releases. • Co-led launches of marketing programs to ensure successful execution of over 400 domestic catalog releases by partnering with product management, creative, sales, operations and production teams. • Analyzed performance metrics including P&L scenarios, pricing and market research to develop lifecycle marketing initiatives of high-performance titles (e.g., Godfather franchise, Chinatown)

Santa Monica, Ca, Us

• Drove effective 360 theatrical marketing campaigns by leading a cross-functional team to ensure successful execution across multiple media platforms.• Monitored paid media and generated detailed media data-driven briefs to senior management for performance efficiencies and optimization.• Oversaw the finishing of all audiovisual marketing materials and collaborated with the VP of post-production to make certain domestic films are delivered on time and meet the requirements needed for theatrical release. • Created, managed and tracked P&A budgets of all the theatrical campaigns ensuring accurate and timely submission.

Santa Monica, Ca, Us

• Acted as a liaison with internal departments, legal, distribution, digital, publicity, technical operations to ensure all creative assets and promotional activities are executed and trafficked in a timely manner, according to specifications and with all necessary clearance and legal approvals.• Managed multiple external agencies in the development of creative assets including AV, Radio, Print, media planning and high-impact promotions by providing direction and managing project timelines.• Responsible for day-to-day budget maintenance, on both a detailed cash flow and ongoing project forecasting basis, including but not limited submission, tracking and reporting.

South Plainfield, New Jersey, Us

Supported the broader marketing organization including development of creative assets for all media channels, asset trafficking, budgeting and assisting the Head of Marketing to ensure successful global product launch for top licensed games such as Zumba Dance, Disney’s Agent P and IOP games in iTunes, Google Play Amazon.• Increased Twitter’s worldwide presence by 115% by developing copy and content across social media platforms ensuring brand consistency.• Researched global market trends, industry best practices and competitive analysis, offering actionable recommendations for current and future portfolio planning.

Nyc , La, Us

Researched and updated trends on consumer insights relating to multicultural marketing via internet and search databases such as Path to Purchase, Business Insights Global and Radio Business Advertising for the company’s intelligence newsletters. • Assisted in secondary research for New Businesses.

Los Angeles, Ca, Us

• Carried out project management responsibilities for major clients Televisa, Nestle, McDonalds, Disney and Southern California Edison in the consumer and social fields.• Performed research, pitching, press releases, administrative tasks, translations from English to Spanish, media lists and monitored client’s needs in the media.

Riordan Mba Fellows Program

B.A, Psychology

Ms Human Behavior, Emphasis In Consumer Psychology