Responsible for International Business Development in Digital / Programmatic Advertising. Developing relationships with new ADtech /OTT Partners & Agencies worldwide.| AdTech | OTT | Programmatic | Digital Video

Responsible for Sales & Marketing for the 100+ multicultural TV Channels over 15 different languages in North America. Responsible for generating revenue via (Ad Sales, Content Marketing, etc.) for the channels on DTH and digital/OTT platforms channels like Zee TV, Aaj Tak, Filipino, etc. Work closely with both retail & co-operate client to customize the campaign according to their needs.

Building new client data base, maintaining the old relationship & generate revenue. Plan marketing strategy to promote the station & increase eye balls for the channel. Studying and analysing the potential of a particular client in order to offer innovative solutions.Creating customized properties on the basis of client market situation. Work closely with the sales team to increase revenue for the company.

Develop and manage relationships with customers to co-ordinate the introduction of new products & services. Job involves creating and sustaining a focus on delivering a high level of customer value and satisfaction. Establish priorities and regularly review with the team to ensure that we continue to support the Business. Provide on-going direction and feedback with the team members on performance and conduct annual assessments of performance against targets & goals.

Taking care of existing Accounts (Indian Restaurants) in MidlandsResponsible for monitoring sales of existing products & for introducing all new products of COBRA. Generate and provide full marketing & merchandising support to increase visibility within the location and help increasing sales. Responsible to maintain the relationship between the Indian restaurants & Companies Distributors. Responsible to appoint new distributors for the company. Continuously looking for new accounts to increase penetration and thus generate more revenue.

Duties involves as a Corridor Development Executive I have been assisting the Marketing Team, Promote Western Union Money Transfer which FEXCO Money Transfer is agent for. Include devising & placing promotional competitions in the media, assisting with managing promotional events in multi cultural environment within assigned Budget, co-ordinating, negotiating sport and ethnic sponsorship initiatives and conducting competitive analysis among Asian community. Responsible for promoting Western Union as a brand name among the asian community in the UK and somewhat responsible to appoint the ethnic agents. The Key duties were building relationship in the community and same with the top agents, Select & negotiate the events sponsorships with extensive travelling in the north UK.

•Kismat was the newly launched Radio channel of Sunrise Group, biggest challenge being competing with Sunrise itself.•Responsibilities involved air time sales, sponsorship & promotion and creative productions for the radio station. •Liaised with clients, presenting them with ideas & pitching for new business.•Conducted research on the station’s target audience focused on their lifestyles and trends. •Utilize the results of this study to design innovative methods of marketing, sales & brand positioning and programming with which the needs of listeners are fulfilled. •Initiate and supervise all special events and promotions for Kismat Radio and assist the Station Manager with the logistics of Mela’s and outdoor broadcasts. I brought in the maximum sales revenue for the radio station & produce/script adverts according to the customer requirements.